Please join SCS Global Services and the Alliance for Water Stewardship (AWS) to learn about the revised AWS Standard Version 2.0 on a webinar January 30, 2019 at 2:00 pm (EST). The AWS Standard is the only comprehensive global benchmark for responsible water stewardship which provides guidance to major water users seeking to assure responsible water governance, balance, quality, and healthy water-related sites and values.

In the past few years, as discussions about issues like climate change, gun control, inclusiveness, and gender equity have reached a boiling point, companies have increasingly chosen to speak up instead of staying silent. And it’s proving to be a good thing. Studies show that corporate leaders believe that activism positively resonates with customers, thus potentially impacting their bottom line.

As a journalist, I’ve always searched out cultural trends as I saw them developing, in a constant search for “what’s next.”
 
“What’s next” is, of course, of major importance to business. Looking ahead to map out strategy is critical to continued success. But which trends are the right ones with which to align future plans? Which ones will matter months, even years, down the line?
 

by Jeff Hoffman, Founding Leader of The Conference Board’s Center on Corporate Citizenship and Philanthropy

A longtime marketing and content partner of The Conference Board, 3BL Media has its finger on the pulse of the communications practices of companies with active corporate responsibility programs.