by John Howell, Editorial Director & VP of Content, 3BL Media
We are witnessing a new development in the Brands Taking Stands movement: States defining themselves as “brands” by adopting definitive positions on social and political issues that are intertwined with business.
Considering all that we have experienced over the past 18 months, we are definitely at an inflection point when it comes to the business community deciding what role it has in pursuing social good. More companies have realized they have no choice but to speak out, and even take action, on some of the most volatile political and social issues of our time.
For three fast-paced and dynamic days, 3BL Forum will convene C-suite executives, business leaders, and corporate responsibility and sustainability professionals to share insights about the challenges they face and their response to our new era of corporate activism.
While our hot summer will soon come to an end, the evolution of corporate responsibility into corporate advocacy shows no sign of cooling.
3BL Forum is the pivotal event in fall 2018 to examine the Brands Taking Stands movement from the perspective of executives from CR, Sustainability, HR, Marketing, Communications, Human Resources, Foundation, Investor Relations and the C-suite.
We sat down with Sara Hickman to discuss the importance of equitable communities and how recent technology advancements are making it easier to build with intention and impact. Sara is the Sustainability Director/Senior Associate for RDC-S111, Inc., the holding company of brands, Retail Design Collaborative and Studio One Eleven.