The beginning of a new year is always a good time to be reconsidering one's reading list. With apologies to friends who have written terrific books on leadership and corporate social responsibility, the following are the five books (in alphabetical order) that I think leaders should be reading (or in some cases, re-reading) this year. Some of them are new, some are more vintage, but all of them have lessons for leaders that are not only worthwhile, but increasing important in our highly competitive and chaotic world.
Markstein, a full-service marketing communications agency, today announced the opening of its Washington, D.C. office and appointment of Sheila McLean as president, Mid Atlantic. McLean will lead D.C. operations as Markstein expands to serve its rapidly growing issues/crisis, public affairs and advocacy work.
KATOWICE, Poland, November 29, 2018 /3BL Media/ — Be sure to join us for a LIVE one-hour #GenerationForChange Twitter Chat during COP24 in Poland. This virtual event will be hosted by Mars, Incorporated. Joining Mars for the December 4 chat are leaders from The Climate Group, EDF, The Nature Conservancy and Oxfam. TriplePundit and 3BL Media will moderate the chat.
by John Howell, Editorial Director & VP of Content, 3BL Media
As a journalist, I’ve always searched out cultural trends as I saw them developing, in a constant search for “what’s next.”
“What’s next” is, of course, of major importance to business. Looking ahead to map out strategy is critical to continued success. But which trends are the right ones with which to align future plans? Which ones will matter months, even years, down the line?
In new partnership Subaru asks college students to develop a marketing plan to effectively reach Millennial and Gen Z car buyers
NEW YORK, January 15, 2019 /3BL Media/ - Effie United States, which recognizes marketing effectiveness, has announced that its ninth Effie Collegiate program will be in partnership with Subaru of America, Inc. Modeled after the Effie Awards, the Effie Collegiate program calls on the next generation’s brightest marketers to work on real world business challenges with a focus on creating marketing that really works.
Reputation, quite simply, is everything. It is painstakingly built and carefully protected, yet, can implode in a moment and take years to reconstruct. In short, every reputational point matters. Yet there is one thing that can catapult a company into the hearts and minds of consumers over competitors: Introducing the Purpose Premium.
Three-year project will upgrade streetlights, install smart technology, reduce energy costs
SCHENECTADY, N.Y., November 19, 2018 /3BL Media/ – National Grid and the City of Schenectady have begun work that will transform the municipality into a “smart city” by deploying advance street lighting technology. The work will start on Union Street between North College Street and Washington Avenue and will include retrofitting 18 streetlights with intelligent control nodes with a mixture of soft-white and daylight temperature LED bulbs. This project is a first of its kind partnership between a municipality and a utility company.