Public Relations CSR News

Interview with Evan Toporek, CEO of Alternative Apparel: From Engineering to Apparel

From joining the Alternative Apparel team as its fifth employee, CEO Evan Toporek has seen the brand evolve into what it is today.
Article

By Laurel Mintz, Founder and CEO, Elevate My Brand

Without a Crystal Ball, Companies Need to Reset to Anticipate the Next Viral Video Crisis

by Leon Kaye, Executive Editor, TriplePundit
Article

Surely you have seen the videos over the past few years. During the spring of 2017, United Airlines’ reputation was battered after smartphone videos caught a passenger being roughed up after he was adamant that he would not give up his seat to accommodate another passenger.

Tri-State Diversity Council Highlights Leadership Excellence at 2018 Diversity & Leadership Conference

Press Release

NEW YORK, August 1, 2018 /3BL Media/ - the Tri-State Diversity Council will be hosting the 2018 Diversity and Leadership Conference on August 23, 2018, at the New Yorker Hotel. The conference will feature multiple speakers presenting on a variety of topics regarding the importance of diversity and inclusion in the workplace. In addition, top business leaders will be recognized with a series of awards highlighting their commitment to effective and progressive leadership. This year’s theme is “Inclusion: The Source of Innovation.”

The Drum @ Cannes Lions 2018: It's 'Common Sense' for Brands to Seek Sustainability, Says Mars

By Danielle Gibson
Article

Speaking on the 'Business Purpose: the paradox and the potential' panel about this trend, Melissa Waggener Zorkin, chief executive of WE Communications and Michelle Oliver, global head of purpose, diversity and inclusion at Mars discussed how brands should both walk the walk and talk the talk, when it comes to their core values.

At Mars, Oliver said that its purpose has come from defining how its brands have a positive impact on society or the environment.

Announcing the 2018 Shine Awards for Small Business Winners

UpakNShip Named Small Business of the Year
Blog

This week we welcomed more than 2,000 eBay sellers from across the country to our annual celebration for sellers, eBay Open, in Las Vegas, to connect, learn, and share.

Our community of sellers make eBay one of the most diverse marketplaces in the world. Nowhere is this more evident than in our SHINE Awards for Small Business contest, which recognizes some of our most inspirational sellers across the U.S.. 

iCause: Helping Nonprofits Build Their Audience and Increase Engagement

Press Release

July 20, 2018 /3BL Media/ - iCause is proud to announce a sponsorship and advertising solution for a fraction of the normal cost. Not only can companies advertise with iCause, end users can also earn rewards for redemption with Amazon by engaging with events, worldwide.  iCause provides access to millions of people on its event platform, making this the perfect opportunity for companies seeking to build their audience and increase engagement.

CSR Now Drives Business as Usual

by John Howell, Editorial Director, 3BL Media
Blog

Back in the day, corporate strategy meant defining a business mission and describing how those goals were to be reached through business practices. Today, setting a viable strategy means including many factors once considered outside the scope of traditional business planning. Brands are taking stands on multiple issues, from public, cultural questions (climate change, immigration, gun violence) to internal issues (diversity, ethics, harassment, gender pay gap). 

Consider the new rules:

Disaster Resiliency: How IBM and Bechtel Partnered in Puerto Rico

Article

With the 2018 hurricane season underway, Bechtel and IBM have partnered up to share lessons learned from last year’s devastating Category 5 storm in Puerto Rico and mapping their work to the United Nations Sustainable Development Goals. The two corporations’ commitment to improving long-term recovery from natural disasters led to the Disaster Resiliency Webinar, hosted by 3BL Media.

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