Public Relations CSR News

A Recipe for Effective Hashtag Activism: A Conversation with Susan McPherson, Founder & CEO of McPherson Strategies

What do organizations need to know about creating effective, sustainable social media campaigns?
Multimedia with summary

In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Susan McPherson, founder and CEO of McPherson Strategies, about how organizations can effectively leverage social media activism to advance a cause.  Download on iTunes now!

3BL Media to Host Chicagoland Corporate Responsibility Stories Forum

Astellas, Conagra,and Walgreens will share stories of corporate responsibility at a breakfast hosted by 3BL Media
Press Release

CHICAGO, June 11, 2018 -- 3BL Media, the world's leading communications partner for purpose-driven organizations, will host a free breakfast forum, "Chicagoland Corporate Responsibility Stories", on July 19. 

While sustainability is a competitive advantage for many companies, it can be difficult to break through the noise to get a media mention. In addition to sharing sustainability stories, we will explore best practices for making them “pop” to garner media attention.

Common Impact Expands As Corporate Skills-Based Volunteerism Becomes the New Normal

Expansion of leadership team and regional models shepherd in the next generation of pro bono
Press Release

NEW YORK, June 4, 2018 /3BL Media/ — Common Impact, a national nonprofit that pioneered corporate skills-based volunteering is expanding its leadership team and introducing new regional models to meet the growing demand of companies who are integrating social and environmental outcomes into their core business practices.  Skills-based volunteering has risen in popularity, with CECP research reporting that now more than 54% of companies host a formal program. Companies use skills-based volunteering to engage and develop their employe

Tod Christenson Announces Retirement as BIER’s Executive Director

Associate Director Nick Martin to Transition into the Role
Press Release

May 30, 2018 /3BL Media/ - Effective May 31, 2018, Tod Christenson will be formally retiring from his role as Executive Director of the Beverage Industry Environmental Roundtable (BIER). As one of the original founders of the group back in 2006, Tod has been instrumental in the growth and evolution of the roundtable and in the success of its many initiatives.

WELL Story: Francesca Galeazzi, Team Leader for Sustainability & Simulation at Arup

by Anja Mikic
Summary: 

Our Nourishment concept lead, Anja Mikic, sat down with Francesca Galeazzi at Greenbuild Europe in Berlin to discuss her involvement in the healthy building movement. Francesca is a WELL Faculty member who is leading the health and well-being consultancy at Arup in Germany. 

Blog

Our Nourishment concept lead, Anja Mikic, sat down with Francesca Galeazzi at Greenbuild Europe in Berlin to discuss her involvement in the healthy building movement. Francesca is a WELL Faculty member who is leading the health and well-being consultancy at Arup in Germany. 

IFF Celebrates Positive Transformational Change in 2017 Sustainability Report

Press Release

NEW YORK, April 12, 2018 /3BL Media/ - International Flavors & Fragrances Inc. (NYSE: IFF) (Euronext Paris: IFF), a leading innovator of sensory experiences that move the world, announced in its newly published 2017 sustainability report that it has already surpassed its 2020 goals for water, greenhouse gas emissions (GHGs), and hazardous waste, among other achievements.

VIDEO | A Sustainable Marathon in Paris

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The streets of Paris turned green on Sunday, 8th April. 55,000 runners took part in the 42nd edition of the Schneider Electric Marathon de Paris. For the 6th year in a row, Schneider Electric is the proud sponsor of this race, making the event greener each time.

Porter Novelli’s Cone Honored for Sixth Consecutive Year on PR News CSR A-List

Alison DaSilva Named CSR Professional of the Year
Press Release

BOSTONMarch 26, 2018 /3BL Media/ – Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and CSR, is pleased to announce it has once again been named to the PR News CSR A-List, which recognizes the top 10 CSR agencies in the country. Additionally, the agency took home awards for CSR Professional of the Year and Media Relations – CSR.

Purpose Takes Center Stage at Holmes In2 Innovation Summit

Blog

This week, agencies and major brands convened in New York City for the Holmes In2 Innovation Summit – exploring the innovation and disruption that continues to redefine influence and engagement. As the day continued, a common thread began to emerge. Although session themes varied from subculture marketing to the speed of change, all conversations inevitably turned to Purpose – and how brands are communicating their authentic roles in society in a rapidly evolving landscape of social issues and calls of injustice.

Advertisers Fumble in Super Bowl LII

Blog

Brandon Graham’s strip-sack late in Super Bowl LII wasn’t the only fumble during the game, as advertisers failed to take advantage of a massive audience to bring awareness to key issues and reinforce authentic advocacy. Instead, they played it safe, largely avoiding politics and purpose in favor of humor.

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