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Corporate Philanthropy and Social Media: Engaging Your Audience, Elevating Your Cause

Blog

When #GivingTuesday launched in 2012, it provided a counterpoint to two massive celebrations of consumerism: Black Friday, the biggest shopping day of the year, and Cyber Monday. Now some of us will do just about anything to avoid shopping, but both days are intended to lure people out of their post-Thanksgiving food coma to jumpstart the holiday retail season.

Be an IT Superhero with Cisco CSR at Cisco Live US 2017

by Austin Belisle
Blog

Cisco Live US 2017 kicks off on June 25, and our Corporate Social Responsibility (CSR) initiatives to accelerate global problem solving will be on full display. We are planning plenty of exciting opportunities for our customers and partners to participate, win prizes, and become IT superheroes.

Live #CiscoChat on June 21st | How IT is a Superpower for Solving the World’s Problems

Multimedia with summary

The challenges facing our connected world are immense: access to clean water, effective response to crises, and economic empowerment just to name a few. Resolving these issues seems like it would take a superpower.

IT can be that superpower

Get Schooled and Viacom Honor DJ Khaled with 'Khaled Key Day' in Times Square, Highlighting the Success of the Award-Winning 'Major Keys' Campaign

Summary: 
  • Khaled recognized for monthly key campaign, reaching more than 250 million through earned and donated media; 75% of students who completed a Khaled Key said it “gave them good information”
  • More than 400 Khaled “change makers” were showcased on Viacom’s Times Square billboard
  • DJ Khaled and Get Schooled announced the launch 2017-18 'Win More Music’ campaign, aimed at expanding impact by deepening music industry education in middle and high schools
Press Release
  • Khaled recognized for monthly key campaign, reaching more than 250 million through earned and donated media; 75% of students who completed a Khaled Key said it “gave them good information”
  • More than 400 Khaled “change makers” were showcased on Viacom’s Times Square billboard
  • DJ Khaled and Get Schooled announced the launch 2017-18 'Win More Music’ campaign, aimed at expanding impact by deepening music industry education in middle and high schools

Beat the Heat with Fair Trade: Our Top Seven Fair Trade Certified Drinks for Summer

Blog

With May in the rearview mirror and weekend after weekend of barbeques, picnics and pool parties on the horizon, it’s time to heat up your summer beverage game.  Here are seven of our favorite recipes, all made with Fair Trade Certified™ ingredients, to keep you cool and hydrated for whatever the sunny season throws your way.

Choice Organic Teas Berry Peach Rooibos Iced Tea 

Must Read: Pharrell's Chanel Ad is Here, the Best Companies to Work for in Fashion

Plus, brands like Patagonia and Obey rally to support Fair Trade.
Article

Article by Fashionista

These are the stories making headlines in fashion on Monday. 

Pharrell's Chanel ad for the Gabrielle bag has dropped
The musician joins Kristen Stewart, Cara Delevingne and Caroline de Maigret in representing the French label's newest bag. Directed by French filmmaker Antoine Carlier, the ad follows Pharrell as he turns an empty concert hall into a playground — all while wearing a Gabrielle bag, of course. "My character... just didn't want to take the...

Athletes, Leaders Personify Fair Trade in Portrait Series

By Tony Bravo, San Francisco Chronicle
Article

Article by San Francisco Chronicle 

Oakland’s Fair Trade USA and apparel partners Patagonia, Outerknown, Obey, Athleta and Prana have collaborated on a photo project featuring portraits of company leaders and athletes associated with the brands...

Kelly Slater, Shepard Fairey Featured in Fair Trade USA’s ‘We Wear Fair Trade’ Campaign

The surfer and Outerknown founder; the artist; ceos of Patagonia and Athleta and more star in Fair Trade USA's "We Wear Fair Trade'' campaign
Article

Article by WWD

To mark the anniversary of the Rana Plaza Factory Collapse, Fair Trade USA will launch a digital photo campaign called “We Wear Fair Trade” with its apparel partners Patagonia, Outerknown, Obey, Athleta and Prana, on Fashion Revolution Day, April 24.

The trade group, which provides the Fair Trade mark to products that adhere to a strict checklist of sustainable and ethical labor practices...

Patagonia, Outerknown, Prana, and More to Participate in New Fair Trade USA Campaign

Article

Article from GRINDTV

In an effort to mark the anniversary of the Rana Plaza Factory collapse, WWD reports that Fair Trade USA has gathered notable influencers and figures from...

 

Read more at GRINDTV

Why We Wear Fair Trade

Today and Every Day
Blog

What we wear matters. When we wear it matters too.

This Fashion Revolution Day, on the anniversary of the Rana Plaza garment factory tragedy, We Wear Fair Trade to join a global conversation about the people who make our clothes. We also wear Fair Trade to highlight the movers and shakers of the fashion industry--the thought leaders, CEOs, designers and athletes--who are working hard to do things differently.

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