Sustainable Marketing CSR News

How to Promote Sustainable Decisions in Polarized Times

by Caitlin Drummond
Article

Sustainability needs evidence. Evidence enables us to better understand how our actions affect the environment. It empowers us to make more sustainable choices, both as consumers and as managers. For example, as managers, is that new initiative really going to reduce water usage? As consumers, is recycling that peanut butter jar worth all the energy it takes to clean it out? (For the record: cleaning out that peanut butter jar, especially if it’s plastic, is probably not worth it.)

A Winning Partnership – Mars Celebrates The Lion’s Share Grand Prix Win at Cannes

Article

As the world’s largest veterinary health group and a leading pet food producer, we know how much animals — both big and small — are loved across the world.  And as one of the top global advertisers, we also know that nearly 20 percent of all ads star animals.

Announcing This Year’s 3BL Forum: Brands Taking Stands ™ – What’s Next Emcees

Blog

We are extremely pleased to introduce you to our emcees for 3BL Forum: Brands Taking Stands™ What’s Next. Join them as they share their insights and ideas and guide us through a two-day high-octane conversation. We will collectively explore this rapidly changing business environment and what’s next for companies as they face changing expectations of investors, employees, consumers, customers and partners. 

The PR Week 5.24.2019 Catherine Hernandez-Blades, Aflac

Article

Catherine Hernandez-Blades, who serves as the chief ESG (environmental, social and governance) and communications officer at Aflac, chats about My Special Aflac Duck®, which was the focus of the campaign that won Best in Corporate Branding at the 2019 PRWeek U.S. Awards.

Read more here.

More Than a Quack: The Story Behind Aflac’s Big Heart

Summary: 

Aflac’s Catherine Hernandez-Blades shares how the “four Es” guide Aflac in evolving its CSR commitments – including creating a very special duck for children with cancer

Multimedia with summary

Aflac’s Catherine Hernandez-Blades shares how the “four Es” guide Aflac in evolving its CSR commitments – including creating a very special duck for children with cancer

Join 3BL Media at TripAdvisor HQ to Explore How Purpose-Driven Brands are Driving More Impact

Press Release

NEEDHAM, Mass., May 14, 2019 /3BL Media/ - Robbie Lock will join corporate responsibility and nonprofit leaders from TripAdvisor, Benevity, International Institute of New England and many others to explore how employee expectations have shifted and why people want to work for purpose-driven companies.

Grand Opening of Accessible Horticulture and Education Center at Overbrook School for the Blind

Center made possible by contribution in memory of late OSB Trustee M. Christine Murphy and Green Mountain Energy Sun Club grant
Press Release

PHILADELPHIA, May 10, 2019 /3BL Media/ – Local officials will join Overbrook School for the Blind (OSB) students, staff, and Board of Trustees, for a ribbon cutting ceremony to celebrate the opening of the M. Christine Murphy Horticulture and Education Center - a LEED-Silver certified and planned Net Zero Energy greenhouse - on Friday, May 10 at 10 a.m.

Sappi North America Opens 2019 ‘Ideas That Matter' Call for Entries

Company celebrates 20th anniversary of grant program that enables social good through creative design
Press Release

BOSTON, May 1, 2019 /3BL Media/ –  Sappi North America, Inc., a leading producer and supplier of diversified paper and packaging products, today announced the call for entries for its 2019 Ideas that Matter grant program, inviting designers to show the world how print can play an important role in changing lives for the better.

Sappi North America Releases 2018 Sustainability Report, Celebrates Transformational Year With New Team

Annual report highlights leading paper and packaging supplier’s movement toward 2020Vision
Press Release

BOSTON, April 25, 2019 /3BL Media/ Sappi North America, Inc., a leading producer and supplier of diversified paper, packaging products and dissolving wood pulp, on Wednesday released its 2018 Sustainability Report showcasing its industry-leading sustainability efforts.

Timberland’s Earthkeepers Lace Up for Global Sustainability

Committing to a more sustainable future with Atlanta Mcilwraith
Multimedia with summary

The company behind the eponymous Yellow Boot has a serious commitment to sustainability and social purpose. In this episode, Atlanta McIlwraith talks about engaging a global workforce to give back to local communities, and how those efforts are guiding the company to create a more sustainable future.

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