Sustainable Marketing CSR News

Do you know how to tell your company's corporate citizenship story?

Boston College course teaches you how to maximize the visibility and value of your company’s community involvement
Press Release

(3BL Media) August 22, 2012 - Expanding communication channels are creating new challenges and opportunities for sharing the story of your corporate citizenship efforts. A sound communication strategy with compelling messages can boost internal and external support so your programs can reach their full potential. The Boston College Center’s course, Communications for Community Involvement, will help you maximize the visibility and value of your company’s community involvement.

America Recycles Day 2012 Announces Open Registration for Local Events

Join the national celebration of American recycling by hosting a local event. Get free resources!
Press Release

(3BL Media) Washington, DC - August 21, 2012 – Online registration is now open for Keep America Beautiful’s America Recycles Day (ARD), the one day to educate and motivate people about the importance of recycling to our economy and for our environmental well-being.

Recognized annually on Nov. 15, ARD celebrates the benefits of recycling while providing an educational platform that helps raise awareness about the value of reducing, reusing and recycling – every day – all throughout the year.

Focus on Corporate Citizenship Leadership

Leadership is key to effectiveness

At the heart of advancing corporate citizenship is organizational change, and that change comes in many forms. Whether it's the creation of strategy, the development of management structures, systems and policies, engaging employees and senior management, aligning initiatives to support the business, or embedding corporate citizenship into the culture and fabric of the business - these are all change challenges faced by corporate citizenship professionals. But no matter which challenges they face, the ability to lead effectively is critical.

General Mills Working with Farmers to Grow Sustainable Wheat


Southeastern Idaho is truly spectacular. The Rocky Mountains set an idyllic scene for the abundant fields that blanket the region, which is one of the largest producers of wheat in the country. Farmers here are typically on a crop rotation cycle that includes the famous Idaho potato, sugar beets and wheat.

Much of the wheat grown in Idaho is harvested and used in the breakfast cereals that millions of Americans enjoy every day – like Wheaties, Total and Fiber One.

Needless to say, the sustainable future of wheat is important to our business.

Corporate Citizenship Intensive

Focus on Management Skills
Press Release

(3BL Media) August 3, 2012 - If you are a manager responsible for developing and operationalizing corporate citizenship - regardless of your functional area - the Center's Corporate Citizenship Intensive program is designed to equip you with the skills and knowledge to advance corporate citizenship in your organization.

Ethical Corporation Conference Proves CSR Isn't Oxymoronic


By Allison McGuire

Last week, the Ethical Corporation hosted its Responsible Business Summit USA in New York City. I was fortunate enough to attend, due to my enthusiastic tweets (shameless plug:@CaliMcG) about the event. Lesson learned: the possibilities are endless on the Twitterverse.

Recyclebank Honored with “Best Use of Gamification for Social Good” GAward at Gamification Summit

Press Release

(3BL Media) New York, NY & San Francisco, CA - June 21, 2012 - Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals from local and national businesses, has been awarded a GAward in the category “Best Use of Gamification for Social Good.” The GAwards: Best in Gamification Awards recognize achievements in the implementation of gamification techniques by companies and venture capitalists.

2012 VolunteerMatch Client Summit Insights: Video Interview with Devon Douglas, BBMG

Multimedia with summary

The 3BL Media video team was on location at the 2012 VolunteerMatch Client Summit to capture footage and insights from the annual event. This series of videos captures comments from thought leaders and practitioners about effective community involvement programs.

2012 VolunteerMatch Client Summit Insights: Storytelling in CSR – Common Challenges and New Tactics for Success


Guest post by Devon Douglas, BBMG

On March 17, I spent the day with VolunteerMatch and a group of passionate CSR and Foundation professionals dedicated to engaging their employees, consumers, members and other stakeholders in making a positive impact through volunteering.


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