Sustainable Marketing CSR News

Domtar Improves the Paper Trail, Providing Increased Supply Chain Transparency for Pulp and Paper Products

Updated site now includes environmental, social and economic impacts of company’s pulp products, in addition to over 40 paper offerings
Press Release

FORT MILL, S.C., March 6, 2017 /3BL Media/  Domtar Corporation (NYSE: UFS) (TSX: UFS) today announced improvements to its award-winning supply chain transparency tool, The Paper Trail® (www.domtarpapertrail.com), offering customers a deeper look into the company’s products and the people and places behind their manufacture. 

eBay Launches ‘Retail Revival’ Program to Boost Small Businesses

Partnering with the City of Akron, Ohio, eBay will empower local entrepreneurs to harness the power of technology and ecommerce.
Blog

by: Kendall Fields

Members of eBay’s leadership team gathered with the Akron Mayor’s office, local government officials, representatives from the Downtown Akron Partnership and area small business owners to celebrate the launch of eBay’s Retail Revival program on Friday, January 19, in Akron, Ohio. Through the 12-month pilot, eBay and the city of Akron aim to advance existing economic development efforts by harnessing the power of technology and eBay’s global marketplace in support of the local business community.

New Program Supports U.S. Retailers Who Are 'Always Open on eBay'

eBay partners with sellers to help connect their online and offline efforts.
Blog
Today, we are launching Always Open on eBay to support our sellers who also own physical retail stores, helping them showcase their products, attract new customers, and grow their business. Participating retailers receive co-branded collateral for their physical space that promotes their eBay store, where their customers can shop at any time, and from anywhere.

Diversity and Teamwork Drive Innovation

“Our teamwork, both regionally and globally, results in solutions that are much greater than if one region worked alone.”
Blog

By Hassan Rmaile, Vice President, Global Research & Development, Avery Dennison Label and Graphic Materials

Back in August this year I attended the opening of our Innovation and Knowledge Center in Pune, India - an expansion of our facilities to celebrate our 20 year anniversary in the country.  The center is one of 7 global Innovation and Knowledge centers, each of which represent the specific needs of their region as well as having unique perspectives and specialist material science expertise.  

New Avery Dennison ClearIntent™ Portfolio Enables Sustainability Improvements

Press Release

OEGSTGEEST, the Netherlands, January 19, 2017 /3BL Media/ - As part of its ambitious 2025 sustainability goals, Avery Dennison Label and Packaging Materials has created a new portfolio designed to enable customers choose products that can help to make a positive environmental impact.

Gifts That Do Good: Your Fair Trade Holiday Gift Guide

When you’re shopping Fair Trade, finding a meaningful, personalized gift for everyone on your list can be easy.
Blog

We put a lot of thought into finding the perfect holiday gifts, and as we all know, the very best ones come with great stories. With a Fair Trade gift, that’s exactly what you’ll find.

When you make a Fair Trade Certified purchase, you send a gesture of kindness to the farmers and workers who made it, the responsible companies who go the extra mile, and the planet we all share. So you're not just spreading holiday cheer—you're putting your gift to work, making a real, positive difference in many people's lives.

Subaru Debuts New Advertising Campaign for 2017 Share the Love® Event

Series of heartwarming spots feature narratives from real people positively impacted by national charity partners
Press Release

CHERRY HILL, NJ, November 16, 2017 /3BL Media/ – To mark the start of its annual Share the Love® event, Subaru of America has debuted a new advertising campaign featuring the heartwarming stories of real people whose lives have been touched by the program, as well as the automaker's national charity partners: The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America and National Park Foundation.

The Practice of Purpose Project

Expanding a Brand’s Capacity to Grow with Social Purpose
Blog

Despite the growing attention that brands with purpose have received, industry adoption of social benefits is lagging behind other critical transformations such as digital or analytics.  The integration of social benefits in the marketing of brands remains on the periphery of many leaders. 

How to Cook with Fair Trade Ingredients This Holiday Season (Plus 6 Fair Trade Holiday Recipes!)

Fact: There's more Fair Trade Certified produce on store shelves during the holidays than any other time of the year
Blog

If your holiday plans are anything like ours, let’s just say we’ll be going through our fair share of sugar, vanilla, spices, squash, and… oh, come to think of it, let's just make a grocery list. It’s the time of year for gathering around the table, and with more Fair Trade Certified produce on store shelves than any other time of the year (hint, hint!), it's the perfect time to extend our gratitude to farming families around the world.

Sustainable Brands Spotlights SB’17 Copenhagen Program

H&M, Novozymes, IDEO, Max Burgers among leaders sharing industry insights
Press Release

SAN FRANCISCO, October 17, 2017 /3BL Media/ - Sustainable Brands® reveals the full program and networking highlights for its upcoming conference, SB’17 Copenhagen.

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