Trees CSR News

World’s Fifth Oldest Tree Found in North Carolina

Researcher confirms bald cypress tree is 2,624 years old – many nearby are more than 1,000 years old
Blog

Some of the oldest trees in the world are rooted along the swampy twists and turns of the Black River in eastern North Carolina. When University of Arkansas researcher David Stahle first saw the bald cypress trees in the 1980s, he knew they were ancient, but he recently proved that one is at least 2,624 years old – making it the fifth oldest living tree in the world.

Timberland Engages Volunteers and Consumers at Something in the Water Festival

Timberland helped restore a school garden and created a 3500-square foot pop-up park at the festival with 4,000 attendees pledging to be a hero for nature and live a greener life
Blog

As a Timberland intern, I was thrilled to have the opportunity to represent the brand this past April through our partnership with Pharrell Williams’s Something in The Water Festival (SITW) in Virginia Beach, VA. I’ve volunteered at music events before, but I had no idea I was going to experience so much more. 

SITW was the first event of its kind for Virginia Beach. Pharrell once said if he “made it” he’d come back to Virginia one day to do something big.  And he did.  He created a three-day celebration of community, art, sustainability, and of course, music. 

Bartlett Tree Experts Supports Arbor Day Foundation’s Tree Campus USA® Program for Second Year

World’s Leading Scientific Tree and Shrub Care Company Continues to support Cornerstone Programming
Press Release

LINCOLN, Neb., July 24, 2019 /3BL Media/ –  Bartlett Tree Experts supports the Arbor Day Foundation’s Tree Campus USA program for the second year. Tree Campus USA recognizes colleges and universities across the country for effective urban forest management and student engagement in conservation goals.

Announcing the Smallholder Access Program, an Innovative Approach to Responsible Forest Certification

The Smallholder Access Program seeks to make Forest Stewardship Council® certification more accessible to private landowners of 250 or fewer acres.
Article

The Rainforest Alliance, Forest Stewardship Council (FSC), and a consortium of forward-minded forestry corporations announce the launch of the Smallholder Access Program. FSC, long considered the gold standard of ecologically-responsible, socially-conscious forest management, has worked to transform forestry practices globally for nearly 30 years through rigorous, science-based standards and a third-party certification system.

The Arbor Day Foundation Launches New Tree Campus Healthcare Recognition Program

Program to Raise Awareness and Celebrate the Importance of Trees and Health
Press Release

LINCOLN, Neb., September 3, 2019 /3BL Media/ -  The Arbor Day Foundation announced today the launch of its new Tree Campus Healthcare program. This one-of-a-kind program aims to transform community health and wellness and ultimately save lives through the health benefits provided by trees, as well as recognize health institutions that make a mission-aligned impact to improve community wellness through tree planting, education, and community engagement.

Kimberly-Clark Doubles Down on Climate and Energy Goal, Aiming for 40% GHG Reduction by 2022

Multimedia with summary

Kimberly-Clark published its 2018 Global Sustainability Report this week and marked the occasion with an aggressive new goal on Greenhouse Gas (GHG) reduction, 40% absolute greenhouse gas emission reduction globally against its 2005 baseline. That’s twice its initial goal of 20% reduction by 2022 set out in late 2015.

Robert Ruano Appointed to Serve on Arbor Day Foundation Board of Trustees

Ecostrata Services Executive to Serve Three Year Term
Press Release

LINCOLN, Neb., July 16, 2019 /3BL Media/ – The Arbor Day Foundation Board of Trustees has appointed Ecostrata Services Founder and President Robert Ruano to serve for a three-year term. Robert has over 29 years of management experience both in the private and public sectors. Robert’s professional leadership includes many years in City of Miami government, overseeing all grant applications and environmental initiatives.

20 Years Later, Southern California Edison and Fire Agencies Still Work Together to Protect Communities

SCE continues vegetation inspections with fire agencies at the annual event called Operation Santa Ana which takes place from June to September.
Blog

by Reggie Kumar, Energized by Edison Writer

Conservation Camp Celebrates Sustainable Forestry

Article

When Bonny Skene attended Conservation Camp in 10th grade, she wasn’t looking for a career in forestry. “My parents always encouraged me to try new and different things, and Conservation Camp was definitely new and different,” she says. “I didn’t know much about forestry, although I grew up in a forest in Dryden, Ontario. But I attended the camp, and I really enjoyed it. I learned a lot.”

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