Sport has a magical ability to unite millions of people across different economic, social, geographic and political lines. You can likely think of several great sporting moments that you will never forget. With those memories in mind, one begins to appreciate the enormous responsibility for the organizers of the Toronto 2015 Pan Am Games. They have an opportunity to do something special that will impact entire communities for generations to come. We want to know how they’re doing it.
What is the key to successfully promoting your CSR efforts on social media? Where is the magic button to gain thousands of likes, RT's, followers, increased brand favorability, and greater stakeholder engagement on social media channels?
We are excited to have our friends from Dell, @Dell4Good joining us on February 24th as part of a live Twitter Chat. The chat will be hosted by Susan McPherson using the handle #CSRChat. During the one hour discussion we will explore CSR marketing in the digital era and provide insight into the integration of CSR into a broader business & communications strategy.
How TWC Uses Content Creation To Tell Employee Stories
By Andy Benton, Executive Producer, Content Creation
Storytelling. It’s a word used quite a bit in communications. When utilized properly at it’s essence, it delivers a connection and an impact that written reports, presentations, or even slick advertisements can’t produce.
When Time Warner Cable, a company of 50,000 + employees, wanted to tell the story of how our company recognizes “National Disability Employment Awareness Month,” I knew I would only need one special person who you will meet.
Time Warner Cable Utilizes Live Tweeting for Community Events
By Matthew Tremblay, Communications Specialist
In 2014, Time Warner Cable sponsored or hosted more than 175 community events in the areas it serves. While many of the events we take part in are open of the public, most are for a specific group of students or kids in an afterschool program. In my role as Social Media Specialist, I have the opportunity to tell the story about our community efforts and the tremendous work of the not-for-profit organizations we work with to a large audience through Twitter.
At Time Warner Cable, we aim to connect our customers to what matters most. That includes connecting customers back to us and what we do. One way TWC links customers to products, services and community efforts is through social media. In addition to company news and updates, TWC’s regional Twitter handles tell stories that reflect our local community initiatives, 140-characters at a time.