Cause marketing during the holiday season is nothing new. Companies have long realized the power of appealing to consumers' hearts and wallets to break through the holiday clutter. Although this year is no different with dozens of campaigns in the marketplace, there is a new twist on conventional efforts.
For the second year in a row, FOX dedicated its primetime Thanksgiving Day broadcast to the All-Star Dog Rescue Celebration, a two-hour television special honoring select organizations and everyday citizens who are on the frontlines of the animal rescue movement.
Join speakers from Benevity, Google, 92Y and Triple Pundit
"Giving Tuesday," celebrated after the retail extravaganza of Black Friday and Cyber Monday, has grown into an incredible movement in a short period of time. It proves to us that individuals are hungry for opportunities to give back. So what if it wasn't just one day a year? What if the Giving Tuesday movement grew into a rallying cry of giving back to one's community every day of the year? And how can companies help lead the charge and foster a culture of mass participation in giving and volunteering throughout the year?
It’s likely that you – or at least your Twitter feed – noticed that yesterday was #GivingTuesday. This effort first took place in 2012 as a global day dedicated to sparking more generosity during the holiday season, on the heels of the consumption-focused events of Thanksgiving, Black Friday and Cyber Monday. Over the past four years, #GivingTuesday has become a global movement that has inspired millions of individuals to open their hearts and wallets and give to important causes.
Art Therapy Today provides readers with the most up-to-date information about The American Art Therapy Association's (AATA) activities, current news related to the art therapy profession, and announcements pertaining to events or opportunities provided by the AATA.
BOSTON, November 19, 2015 /3BL Media/ – In the wake of Black Friday, Small Business Saturday and Cyber Monday is #GivingTuesday. Harnessing the power of social media, #GivingTuesday is asking shoppers to observe the season of giving in a different way: by first donating, then sharing their giving stories using the hashtag #GivingTuesday.
CHARLOTTE, N.C., November 11, 2015 /3BL Media/ - Today, Wells Fargo & Company (NYSE: WFC) and UNCF (United Negro College Fund) rallied students from three of the nation’s leading Historically Black Colleges and Universities (HBCUs) —Clark Atlanta University, Morehouse College and Spelman College — for an interactive town hall event to promote positive images of African American youth.
AUBURN HILLS, Mich., November 6, 2015 /3BL Media/ - Ram Truck will once again shine the spotlight on the need to address hunger in this country as the brand launches a new campaign celebrating the outdoor lifestyle and raising awareness of the mission of Farmers and Hunters Feeding the Hungry (FHFH), an organization that enable hunters to donate a portion of their hunt to the less fortunate.