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Holiday Cause Marketing Goes Digital in 2015

Blog

Cause marketing during the holiday season is nothing new. Companies have long realized the power of appealing to consumers' hearts and wallets to break through the holiday clutter. Although this year is no different with dozens of campaigns in the marketplace, there is a new twist on conventional efforts.

Hilary Swank Brings Second 'All-Star Dog Rescue Celebration' to FOX for Thanksgiving

Blog

For the second year in a row, FOX dedicated its primetime Thanksgiving Day broadcast to the All-Star Dog Rescue Celebration, a two-hour television special honoring select organizations and everyday citizens who are on the frontlines of the animal rescue movement.

Twitter Chat Dec. 9th: How Companies can Lead #GivingEveryDay

Join speakers from Benevity, Google, 92Y and Triple Pundit
Blog

"Giving Tuesday," celebrated after the retail extravaganza of Black Friday and Cyber Monday, has grown into an incredible movement in a short period of time. It proves to us that individuals are hungry for opportunities to give back. So what if it wasn't just one day a year? What if the Giving Tuesday movement grew into a rallying cry of giving back to one's community every day of the year? And how can companies help lead the charge and foster a culture of mass participation in giving and volunteering throughout the year?

How We Can Take #GivingTuesday to the Next Level

Article

It’s likely that you – or at least your Twitter feed – noticed that yesterday was #GivingTuesday. This effort first took place in 2012 as a global day dedicated to sparking more generosity during the holiday season, on the heels of the consumption-focused events of Thanksgiving, Black Friday and Cyber Monday. Over the past four years, #GivingTuesday has become a global movement that has inspired millions of individuals to open their hearts and wallets and give to important causes.

New Issue of Art Therapy Today Highlights Art Therapy as a Way to Promote Communication for Individuals with Dementia

Newsletter

Art Therapy Today provides readers with the most up-to-date information about The American Art Therapy Association's (AATA) activities, current news related to the art therapy profession, and announcements pertaining to events or opportunities provided by the AATA.

#GivingTuesday Continues to Grow, But Gap Remains Between Online Donation Intent and Action

Press Release

BOSTON, November 19, 2015 /3BL Media/ – In the wake of Black Friday, Small Business Saturday and Cyber Monday is #GivingTuesday. Harnessing the power of social media, #GivingTuesday is asking shoppers to observe the season of giving in a different way: by first donating, then sharing their giving stories using the hashtag #GivingTuesday.

Wells Fargo, UNCF, Terrence ‘J’ Jenkins and Natasha Eubanks Team Up to Empower HBCU Students

Press Release

CHARLOTTE, N.C., November 11, 2015 /3BL Media/ - Today, Wells Fargo & Company (NYSE: WFC) and UNCF (United Negro College Fund) rallied students from three of the nation’s leading Historically Black Colleges and Universities (HBCUs) —Clark Atlanta University, Morehouse College and Spelman College —  for an interactive town hall event to promote positive images of African American youth.

New Ram Campaign Celebrates Outdoors Lifestyle and Raises Awareness of Need to Help End Hunger

Press Release

AUBURN HILLS, Mich., November 6, 2015 /3BL Media/ - Ram Truck will once again shine the spotlight on the need to address hunger in this country as the brand launches a new campaign celebrating the outdoor lifestyle and raising awareness of the mission of Farmers and Hunters Feeding the Hungry (FHFH), an organization that enable hunters to donate a portion of their hunt to the less fortunate.
 

Twitter Chat Recap: Championing Global Health - Examining the UN's SDGs

The can’t-miss summary about the impact of the Sustainable Development Goals on global health with The Dow Chemical Company, GSK, BD, The Global Health Fellows Program II and PYXERA Global
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