We all get into Twitter ruts. Another link to an article about why your company should be a good corporate citizen? Your follows would love to see that for the twelfth time this week.
Of course, consistent content is great. That doesn’t mean you can’t shake things up for your followers and yourself. Twitter is a fantastic tool for exchanging information and meeting new professionals, and you should utilize it to its full potential.
Millennials, more than the average American, see social media as an avenue for change. With nearly three-quarters of Millennials saying they use social media as a platform to talk about issues they care about (vs. 52% U.S. average), this audience is primed to participate and raise awareness online.
As FOX prepares for the September 23 premiere of Empire's second season, the network is partnering with the nonprofit Notes for Notes for a new initiative entitled "FOX PRESENTS EMPIRE Behind the Beat." The campaign will raise money to build fully equipped music studios across the country for young people to have free access to instruments and audio equipment, as well as professional mentors to help them hone their talent. The program will inspire the next generation to create its own musical voice.
Inspiration for when you don't know what to tweet.
1. Retweet your nonprofit partners
You do great things in your CSR role, and you may not always shout it from the rooftops. Retweet the nice things your nonprofit partners say about you - they will appreciate it, along with your audience.
Your visitors are presented with so much information that it’s easy for them to miss an interesting news story. Help them see what your company is doing by producing a “roundup” of news. This can be daily, weekly, or even monthly. Source: Sanofi (@sanofi)
On Sunday, July 12, her 18th birthday and the third annual Malala Day, Nobel Peace Prize winner and girls' education activist Malala Yousafzai--star of the upcoming Fox Searchlight documentary film He Named Me Malala--opened a new school for the young women of Syria who have been forced to leave their homes due to ongoing armed conflict. The school, based near the Syrian border in Lebanon's Bekaa Valley, will welcome up to 200 girls ages 14 to 18.
Citi Bike Sweepstakes to Award One Winner Each Day from July 1st to July 29th
NEW YORK, July 1, 2015 /3BL Media/ – In celebration of its ongoing partnership with the New York Mets, Citi today launched the Citi Bike® Sweepstakes, a social media campaign centered on the new Mets-wrapped Citi Bikes, which will be in market for the month of July. Every day, from July 1st to July 29th, fans will have the opportunity to win special Citi Perks and Mets-themed prizes, including game tickets and branded backpacks and baseball hats. At the conclusion of the sweepstakes, one participant will win the chance to throw out the first pitch at Citi Field®.
June 24, 2015 /3BL Media/ - To commemorate the five-year anniversary of Carnival Cruise Line's partnership with St. Jude Children's Research Hospital, Carnival launched a "Slide for St. Jude" initiative which raised $50,000 for the hospital. To kick it off, guests and crew were encouraged to slide down one of the shipboard water slides during a special fleetwide event and, for each person who did so, Carnival donated up to $10 to St. Jude Carnival's President Christine Duffy took the first plunge - down the Carnival Breeze's 312-foot-long Twister water slide.
UPS® cameras capture sustainability success stories, June 16
NORTHAMPTON, Mass., May 29, 2015 /3BL Media/ - When faced with the option of scrolling through paragraph after paragraph of text or viewing a video to learn about a topic, the choice is clear among just about anyone from baby boomers to millennials – video wins.
For that reason, corporate communications and content marketing professionals responsible for telling CSR and sustainability stories are honing their multimedia production skills.