Twitter CSR News

Twitter Chat: Yum! Brands Discusses Global Hunger Relief Efforts with Agency Partners in Preparation for World Food Day at #3pYumChat

Join 3p, Yum! Brands, World Food Programme & Food Donation Connection on 10/15 for a Twitter Chat about global hunger relief efforts and World Food Day.

There are 795 million people suffering from chronic hunger around the world according to the United Nations World Food Programme (WFP).  This means that one in nine people globally, many of whom are children, are going to bed hungry each night.  As one of the world’s largest restaurant companies, Yum! Brands believes it is their privilege and responsibility to address the global hunger issue.

Leveraging Social Media to Help Better Feed the People in Need

by Brittany Morgan, Feeding America, Research

Feeding America is a partner of Cisco CSR. Cisco sponsors The Huffington Post’s ImpactX section.

Three Tweets to Try Today

Get your Twitter back on track.

We all get into Twitter ruts. Another link to an article about why your company should be a good corporate citizen? Your follows would love to see that for the twelfth time this week.

Of course, consistent content is great. That doesn’t mean you can’t shake things up for your followers and yourself. Twitter is a fantastic tool for exchanging information and meeting new professionals, and you should utilize it to its full potential.

1. Outreach

United Nations Takes Over Social Media with #ShareHumanity Campaign


Millennials, more than the average American, see social media as an avenue for change. With nearly three-quarters of Millennials saying they use social media as a platform to talk about issues they care about (vs. 52% U.S. average), this audience is primed to participate and raise awareness online.

FOX and EMPIRE to Build Free Music Studios for Youth Across the U.S.


As FOX prepares for the September 23 premiere of Empire's second season, the network is partnering with the nonprofit Notes for Notes for a new initiative entitled "FOX PRESENTS EMPIRE Behind the Beat." The campaign will raise money to build fully equipped music studios across the country for young people to have free access to instruments and audio equipment, as well as professional mentors to help them hone their talent. The program will inspire the next generation to create its own musical voice.

Spotted: 5 Ways to Recharge Your #CSR Tweeting Habits

Inspiration for when you don't know what to tweet.

1. Retweet your nonprofit partners

You do great things in your CSR role, and you may not always shout it from the rooftops. Retweet the nice things your nonprofit partners say about you - they will appreciate it, along with your audience.

Source: BCRF Cure (@BCRFcure)

2. Get personal

Spotted: 5 Leading Practices for #CSR on Twitter

Need some Twitter inspiration?

1. The Roundup

Your visitors are presented with so much information that it’s easy for them to miss an interesting news story. Help them see what your company is doing by producing a “roundup” of news. This can be daily, weekly, or even monthly.
Source: Sanofi (@sanofi)

2. A hashtag of your own

Malala Yousafzai Opens School for Syrian Refugees


On Sunday, July 12, her 18th birthday and the third annual Malala Day, Nobel Peace Prize winner and girls' education activist Malala Yousafzai--star of the upcoming Fox Searchlight documentary film He Named Me Malala--opened a new school for the young women of Syria who have been forced to leave their homes due to ongoing armed conflict. The school, based near the Syrian border in Lebanon's Bekaa Valley, will welcome up to 200 girls ages 14 to 18.

Citi Unveils New York Mets-Wrapped Citi Bikes – As Part of New Social Media Sweepstakes

Citi Bike Sweepstakes to Award One Winner Each Day from July 1st to July 29th
Press Release

NEW YORK, July 1, 2015 /3BL Media/ – In celebration of its ongoing partnership with the New York Mets, Citi today launched the Citi Bike® Sweepstakes, a social media campaign centered on the new Mets-wrapped Citi Bikes, which will be in market for the month of July. Every day, from July 1st to July 29th, fans will have the opportunity to win special Citi Perks and Mets-themed prizes, including game tickets and branded backpacks and baseball hats. At the conclusion of the sweepstakes, one participant will win the chance to throw out the first pitch at Citi Field®.

Carnival's "Slide for St. Jude" raises $50,000 for St. Jude Children's Research Hospital

Press Release

June 24, 2015 /3BL Media/ - To commemorate the five-year anniversary of Carnival Cruise Line's partnership with St. Jude Children's Research Hospital, Carnival launched a "Slide for St. Jude" initiative which raised $50,000 for the hospital. To kick it off, guests and crew were encouraged to slide down one of the shipboard water slides during a special fleetwide event and, for each person who did so, Carnival donated up to $10 to St. Jude Carnival's President Christine Duffy took the first plunge - down the Carnival Breeze's 312-foot-long Twister water slide. 


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