In the global fight against poverty, a quiet revolution in corporate giving has been bubbling under the surface. Smaller brands are finding that a relatively modest amount of money can help transform the lives of women and their families. One important strategy is to fund microloans for women, who worldwide are more likely to be impoverished than men.
TriplePundit Flash: Yes, Smaller Brands Can Help End Global Poverty
In the global fight against poverty, a quiet revolution in corporate giving has been bubbling under the surface. Smaller brands are finding that a relatively modest amount of money can make help transform the lives of women and their families. One important strategy is to focus microloans on women, who are both more likely to be impoverished; the result is that creative means of financing can make a significant difference in women’s families and their communities.
Providing clean, safe drinking water and alleviating poverty
Numi Organic Tea is a member of Whole Planet Foundation’s Supplier Alliance for Microcredit, donating $50,000 this year to alleviate global poverty through microcredit. Microloans are small loans – the current average first loan size supported by Whole Planet Foundation is $178 – with no formal collateral or contract, provided to the world’s poorest people – mostly women - to create or expand a business for the opportunity to pull themselves and their families out of poverty.
Every quarter Whole Planet Foundation aggregates field metrics from our microfinance partners who are disbursing and collecting microcredit loans to people living in poverty. With a small loan – the current average first size is $178 - an impoverished entrepreneur has the opportunity to create or expand a home-based business and generate income for herself and her family. See who we support and view our impact dashboard.
Natural Brands Donate More than $1 Million Since 2007
This year, Whole Planet Foundation aims to raise $4 million dollars during its Annual Prosperity Campaign to fund microloans for people living in poverty where Whole Foods Market sources products. Amplifying this year’s campaign, suppliers to Whole Foods Market in the Foundation’s top giving levels are collectively donating $1.05 million to fund 31,550 opportunities for low-income entrepreneurs around the world to change their own lives.