Interview with Laurel McEwen, Training and Marketing Manager, Earthshift

Laurel McEwen, Training and Marketing Manager, Earthshift, leads a team specialized in training companies to integrate sustainability methods and tools into their decision making processes while maintaining profits and the triple bottom line. EarthShift offers the most comprehensive Life Cycle Assessment training on the market today. Laurel teaches and develops classes that guide companies from the ground up, starting with carbon footprints and advancing to topics like Building Impact Assessment Methods and modeling Recycling. With her education, a BS in Marine Biology and a MBA, combined with her career experience and her passion for the environment, Laurel offers an expertise knowledge in combining monetary and environmental profits for companies. She sees herself as a "financial realist" and strives towards developing methods to adequately measure all three pillars (environmental, financial & social) of sustainability.