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Ruchira Shah was just your average young woman with a severe addiction to cute purses and high-end kitchen tools she never used, when one fine day, she decided to quit buying anything new. For a year. After twelve months of personal environmental experiments, Ruchi felt like she wanted to make a larger positive impact, so she decided to back to school, and is currently pursuing a masters degree at the London School of Economics. Before she gave up her life to paper writing, Ruchi worked in the entertainment industry for seven years, most recently at CBS Paramount Network Television. She has a BA from Northwestern University.

Ethical Consumption: I have to admit, I think plastic is great. When used correctly this can be a life-saving product ... quite literally. (...

Ethical Consumption: Today, some great news greeted me in the pages of the Guardian: the UK has halved its plastic bag consumption simply b...

Ethical Consumption: One of the questions I get asked a lot is, what do I, as an ethical consumer, do about presents? Well, here's the thin...

Ethical Consumption: What motivates people? Carrots or sticks? As an ethical consumer, I aim to use carrots, generally speaking. I try and p...

Ethical Consumption: Bananas. A once innocuous, tasty and healthy fruit has increasingly been caught in a storm of controversy both here at...

Ethical Consumption: It is hard sometimes to be a fashionista who cares about the world. And I get it, I get it. No one wants to be the wors...

Ethical Consumption: Recently, Jeff Trexler and I have been discussing the merits of used clothing quite a bit. So I guess it's not that su...

Ethical Consumption: No, I'm not engaged or anywhere NEAR engaged, but I'm a girl, and occasionally I think about these kinds of things. An...

Ethical Consumption: A few people have asked me what I, as an ethical consumer, think about the Cash for Clunkers program. This extremely po...

Ethical Consumption: A couple months ago, Sara wrote a great post about water privatization, and it got me thinking more about bottled wate...

Ethical Consumption: Hello, JustMeans community. The ethical consumer needs your help. I need to buy a business suit. And given that I migh...

Ethical Consumption: As I've been sitting here contemplating my stuff, and wondering what I need, what I don't, and how much we all need s...

Ethical Consumption: Once upon a time, I thought it was really cool to be the kind of person whose every possession could fit in the back of...

Ethical Consumption: For me, the answer is ... sometimes. Megan MacDonald recently wrote an interesting piece on Starbucks and their attempt...

Ethical Consumption: Today I was reminded of why one should refrain from broad statements like, "Grass fed beef is better for the environmen...

Ethical Consumption: The other day, I went out shopping with a few of my girlfriends. Yes, the Ethical Consumer went shopping. I had to buy...

Ethical Consumption: Many of you have likely seen "The Story of Stuff," but if you haven't, I highly recommend it. Here's a taste: Visit...

Ethical Consumption: The ethical consumer has a confession to make. She has the travel bug. Bad. Yes, I know flying is not environmentally...

Ethical Consumption: The other day I was having a conversation with a friend of mine, who in a previous life had been an incredibly well pa...