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Consumers Would Buy More Sustainable Clothing, If they Could Find It

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The results of this research will probably strike a chord with many consumers, this blogger included. A survey carried out by Ryan Partnership Chicago and Mambo Sprouts Marketing found that consumers would like to buy more sustainable apparel, if only they were given the choice. The 2012 Styling Sustainability Survey discovered that around 69 percent ticked 'at least sometimes' when asked if they considered sustainability when purchasing clothing in 2011. It also discovered that shoppers would buy twice as much eco-apparel in 2012. There's one problem, though: consumers have not been able to access sustainable goods, a fact that is ham...

Antonio Pasolini
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