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Timberland to visit Dartmouth Tuck MBA Students
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Description:
On April 8, 2009 Timberland's CSR team will visit Dartmouth's Tuck School of Business. We look forward to giving these future leaders an overview of our CSR strategy and will dialogue with them on Just Means before and after the visit.
For our other Just Means stakeholders, feel free to join this discussion online!
Please note: this event is primarily designed for Dartmouth Tuck MBA students. Timberland often receives requests to visit student groups and reviews them on a quarterly basis. Unfortunately we are not able to accommodate all requests. If your school is interested, please let us know by emailing us at csrinfo@timberland.com.
Welcome Dartmouth Tuck MBA students! We're interested in your comments about our CSR programs and hope you will visit our Report pages (accessible from our Just Means homepage) to review and comment on our Q4 and year end 2008 performance in the following categories:
- Q4 2008 Dashboard
- Q4 2008 Energy Data
- Q4 2008 Product Data
- Q4 2008 Workplace Data
- Q4 2008 Service Data
- Q4 2008 Factory List
We're also interested in your feedback - here's a specific question to kick off our dialogue: What role do you think CSR plays in building a brand?
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Recent Comment
Jenny Farrelly | Posted: 5 April 2009
What level of integration exists between the CSR team and the marketing/branding teams? I'm surprised that Timberland doesn't more closely align it's CSR efforts and "green reputation" with its brand as a clear point of differentiation. I feel that the average Timberland consumer is not aware of all of the company's sustaibility efforts and there is a significant branding opportunity here.
Jenny Farrelly | Posted: 5 April 2009
I agree with Stefan -- am very interested in seeing the financial implications around these CSR efforts. No doubt that many of these initiatives have a long time horizon and many are largely intangible due to the fact that they are primarily for risk management and future potential cost reduction -- but esp in today's economic environment, does the end define the means in terms of bottom line profit?
Greg Barbiaux | Posted: 5 April 2009
I also found the report hard to read mainly because of the format. In reading through the Pillars I had a question about Timberland purchasing Renewable Energy Credits in order to become Carbon Neutral. I understand that Timberland will strive to improve operations to lower its Carbon Emissions, however, the pillar states that Timberland will also purchase Renewable Energy Credits to offset its emissions. I question whether this money leaving the company to reach a self imposed goal is necessary. Also, under Pillar 2, recycle product, will Timberland consider developing incentives for customers to return used products to Timberland to ensure they are recycled since many customers may not recycle the products despite their recyclability?
Stefan Zaklin | Posted: 4 April 2009
The innovation of creating metrics around CSR goals is fascinating. I would be interested to see financial numbers around each initiative, i.e. what it cost to achieve, how much money it saved (or didn't), if additional goodwill gained could be measured in some way, etc. Also, I would be interested to see if there is marketing data associated with consumers' perception of the brand that can be correlated with progress towards CSR goals.
Stefan Zaklin | Posted: 4 April 2009
I find the format of the reports difficult to read on a laptop. To read the print, you have to zoom in, and then scroll around the slide. It would be easiest to read them if they were printed out one slide per page, but that seems to be a terrible thing to do with a CSR report. Has any consideration been given to a different format to facilitate on-line reading?
