Not long ago good corporate citizenship was synonymous with good community involvement. But there is growing recognition that good corporate citizenship encompasses much more. Whether it’s called corporate social responsibility, corporate responsibility or sustainability, companies need formal, comprehensive and integrated approaches to corporate citizenship management. Community involvement programs must be aligned with the emerging corporate citizenship vision and strategy.

As a community involvement professional, you can take steps to ensure that community involvement evolves with the changing environment. This program will translate the complex concepts, ideas and language of corporate citizenship into practical and useful models and tools.

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