Just Good Business: Berkeley Offers Corporate Responsibility Leadership Program for Executives

Description:

UC Berkeley Center for Executive Education, Haas School of Business

Berkeley, CA - With today's global economic challenges, corporate responsibility (CSR) is about business innovation and creating competitive advantage - a critical strategy for leading companies.

To help business leaders tackle these challenges, UC Berkeley's Center for Executive Education is offering a two-day leadership program designed to strengthen a company's efforts to integrate corporate responsibility into business strategy. The program will be offered May 14-15 at UC Berkeley's Haas School of Business. Aimed at senior and functional executives, applications for the program are now being accepted.

Joined by Berkeley faculty and corporate practitioners, participants will develop the insight to analyze, build, and refine an effective CSR business strategy in a hands-on, highly interactive program. Sessions include "CSR as Core Business Strategy: The C in CSR", "Communicating & Branding Your CSR: Telling an Authentic, Effective CSR Story", and "Leveraging the Power of Social Technology4Good".  An up-to-date schedule provides additional information on all the program sessions.

Program is directed by Haas School of Business Professor Kellie A. McElhaney, author of the new book Just Good Business.  Other faculty include, Jennifer Aaker, General Atlantic Professor of Marketing at Stanford University's Graduate School of Business. 

McElhaney and Aaker will be joined by Candace Taylor, Wal-Mart's Director of Corporate Sustainability, who will head-up the session "Engaging Your Most Valuable Asset: Employees & CSR" and Sara Olsen, Founding Partner of Social Venture Technology Group, who will lead "Measuring Your CSR Impact".

Tuition is $2,500 for the two-day program and is brought to you by the UC Berkeley's Center for Executive Education in partnership with the Center for Responsible Business at UC Berkeley's Haas School of Business.

For enrollment information, contact Tom Peterson with the Center for Executive Education at +1.510.643.0476 or email tom_peterson@haas.berkeley.edu.

For more details, please visit: http://executive.berkeley.edu/programs/cr/index.html