In Green Marketing, whether a company wants to overtly communicate its sustainability or do so in a subtle tone, all your ducks have to be lined up, transparent, and credible. Truth is, we're dealing with the marketing of ethics and if there is a hole somewhere, you'd better be prepared to acknowledge the imperfection and strive to improve. Join Jacquie Ottman, long-time industry veteran, in this session as she discusses the various issues, laws, certifications, eco-labels, and communications practices aligned to not only what will be compliant, but also Forward-Thinking, Innovative, and Aligned to your Brand. 10 – 11:30am PST. This seminar is part of the Sustainable Brands Boot Camp, a 13 week online training series designed to teach professionals strategies for building business and brand value through sustainable innovation. Taught by leading experts, available live and on-demand.
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