A Splash of Color to Brighten Your Journey

Aug 16, 2019 2:00 PM ET
Multimedia with summary

Buses are ubiquitous in both urban and rural communities, so much so, many of us probably actually pay very little attention to them. CNH Industrial’s commercial vehicles brand IVECO – based in the Czech Republic – decided to change all that, and invited over 150 local kindergarten students to enter its “Color Your Bus” contest.

The winning design ‘Underwater World’ by Karolínka, was recreated on a real Crossway model, as well as in miniature form, thanks to a specially produced radio-controlled version. The special edition Crossway is in operations in the Czech Republic as a demo bus, and is delighted both passengers and passersby.

IVECO BUS’s sister brand FPT Industrial, is also focused on life under the sea, thanks to their ongoing initiative ‘Fishing for Plastic’.