Brands Taking Stands & Joining Movements: A Conversation With Grant Garrison of GOOD Corps
In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud, speaks with Grant Garrison, managing director at GOOD Corps, about how brands can purposefully align themselves with causes and movements to advance social good. Grant explains how he views the role that brands play in movements, and how his team is helping companies, foundations and nonprofits develop breakthrough programs that engage many more people around their brands in authentic ways. He talks about the three steps that brands should be taking to measure the results of their campaigns, and what companies should be aware of as more and more look to engage in social good movements. Rachel and Grant also discuss a few examples of how organizations have successfully advanced causes, such as Dick’s Sporting Goods, Levi Strauss, and a Jewish giving circle in NYC.
Blackbaud's Champions for Social Good podcast, hosted by Rachel Hutchisson, vice president of corporate citizenship & philanthropy, brings together thought leaders and practitioners in the social good movement to share learnings, educate and inspire change across the sector. Subscribe to the Champions for Social Good Podcast on iTunes, Google Play Music, Stitcher, or your favorite podcast player.
To learn more about Blackbaud, the world’s leading cloud software company powering social good, and about how we are helping organizations have a greater impact, visit https://www.blackbaud.com/.