Corporate Giving & Engagement: Authentic Intent

Part 2 of a 4-part Series on Strategic CSR Programs
May 5, 2016 7:35 AM ET
Multimedia with summary

One of the hallmarks of a strategic CSR program is Authentic Intent. Strategic corporate giving and engagement programs are moving away from transactional or one-time giving models, and are instead working to form meaningful ongoing relationships with nonprofit partners. In fact, 75% of companies represented in America’s Charities Snapshot 2015 agree that they have strong relationships with their key nonprofit partners. And strong relationships are rooted in—you guessed it— authenticity. Click here to read more about how authentic intent is integral to a strategic CSR program.

Christine Newman