Corporate Giving & Engagement: Increasing Employee Participation

Part 4 in a 4-part Series on Strategic CSR Programs
May 12, 2016 7:35 AM ET
Multimedia with summary

One of the hallmarks of a strategic CSR program is emphasis on Increasing Employee Participation. On one hand, your customers are demanding more from your company every day. On the other, your employees— and the talent you want to bring on board—are demanding more, too. Study after study shows that employees today— especially Millennials—are looking for a sense of purpose to be embedded in their work. When the best candidate to fill a need at your company weighs their job options, your community engagement initiatives may be a deciding factor. Once the candidate is on board as an employee, the importance of corporate responsibility doesn’t end. Your workforce wants to make a difference, and strategic CSR programs give them a variety of ways to do just that.