Extended Producer Responsibility
Robert F. Kennedy Jr. sat down with Video4Good at the 2012 COMMIT!Forum in New York. In an extended interview, Kennedy discusses his career in the environmental movement and the impacts of business on the planet. He explores the roots of environmental problems, analyzes the current situation and offers solutions for creating a healthy, prosperous future for society and the natural world.
In this video, Part Nine of the interview, he explains that corporate accountability is a moral decision for CEOs that can have far reaching effects for all of society.
I think ultimately we’re going to have extended producer responsibility in this country, and it’s really individuals within these companies that are making the decision — ultimately it’s going to be the CEO and it’s going to be other people in the company who have to say we have to go beyond this quarter’s bottom line, and look at the image of this company over long-term and the impact that that image has on shareholder value... Read more on the Video4Good blog