Growing a Transparent and Authentic Social Purpose With ScottsMiracle‑Gro
Jim King, SVP of Corporate Affairs and Chief Communications Officer of ScottsMiracle‑Gro, shares insights on how the company cultivates its social purpose to create a healthier environment, help kids get their hands dirty in gardens across the country, and build a more purposeful organization.
Gardening is not about immediate success or instant gratification. The same can be said about social purpose.
As a company for gardeners, ScottsMiracle‑Gro has a succinct purpose: “helping people express themselves on their own piece of the Earth.” Cultivating a thriving garden takes care, commitment, and flexibility to adapt as conditions change. With that, creativity – and expression – can blossom.
By taking this approach to cultivating social purpose, Scotts has developed a thoughtful, adaptive, and long-term platform for business and social impact. And that’s no miracle.
To learn more about ScottsMiracle-Gro's deeply rooted social commitment, visit https://