Hotpoint Launches ‘Fresh Thinking for Forgotten Food’ Campaign With Jamie Oliver
Campaign focused on reducing food waste
Jul 13, 2018 1:30 PM ET
Campaign:
Whirlpool Corporation & Sustainability
Hotpoint Launches ‘Fresh Thinking for Forgotten Food’ Campaign With Jamie Oliver
This summer, Hotpoint is launching the Fresh Thinking for Forgotten Food campaign alongside Jamie Oliver, encouraging consumers to think differently about their leftovers and reduce their food waste. Hotpoint’s research has revealed that despite being concerned about reducing food waste, every UK household is throwing away £271.44 of edible food every year, with a quarter of Brits admitting they waste food simply because they forget what they have in their fridge.
