Ice Cube and the Goodyear Blimp: March 18 Event Shares Brand Best Practices for Evaluating Risk Versus Reward When Causes Come Calling
Join us for the inaugural webinar of 3BL Media's Sustainability Communications Webinar Series:
“Opportunistic CSR: Goodyear’s Accidental Adventure With Ice Cube,”
Date: Wednesday, March 18
Time: 2:00 pm ET
Attend: Click here to register
Join 3BL Media moderators and Doug Grassian, senior manager of Goodyear airship communications and Joe Waters (@joewaters), founder of Selfishgiving.com and author of “Cause Marketing for Dummies.” to discuss the company’s high-profile response to the campaign and how it influenced the opportunity to be palpable for Goodyear while still recognizing the core desire of the campaign. -
Webinar attendees will gain insight into Goodyear’s decision to engage in real-time with a previously unknown charity and a famous hip hop artist. A media coverage analysis will also be shared.
About 3BL Media
Founded in 2009, 3BL Media is the leading news distribution and content marketing company focused on niche topics including sustainability, health, energy, education, philanthropy, community and other social and environmental topics. The company works with organizations including multinational corporations, SMEs, and non-profits to distribute multi-format media assets through social, traditional and new media channels. 3BL Media leverages its expertise in communications, technology and social media to enable organizations to more effectively communicate about their initiatives to the press, investors, consumers and other critical stakeholder groups. Visit us at CSRwire.com, Justmeans.com, SocialEarth.org and 3blmedia.com.
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