More Than a Quack: The Story Behind Aflac’s Big Heart
May 20, 2019 9:00 AM ET
Campaign:
Duckprints in the Community
Originally published on the Purpose360 Podcast page
You probably know the Aflac Duck, but do you know the company behind it? Catherine Hernandez-Blades, Aflac’s SVP, Chief ESG and Communications Officer, joined Purpose 360 to share how Aflac deftly manages reputation in a volatile world and bestowed a new social purpose on its beloved mascot.
As a cancer insurance pioneer, Aflac has a now 24-year, $131M commitment to childhood cancer.
