Podcast | Data-Driven CSR: A Conversation With Daryl Brewster and Carmen Perez of CECP
In this episode of the Champions for Social Good podcast, Rachel Hutchisson, vice president of Corporate Citizenship and Philanthropy at Blackbaud (@blackbaud), speaks with Daryl Brewster, CEO, and Carmen Perez, Director of Data Insights at CECP (@CECPtweets), about the continued evolution of companies being a force for good in solving societal problems. Daryl talks about CECP’s core belief that a company’s social strategy determines company success, and how its flagship research report, Giving in Numbers, helps inform corporate social responsibility (CSR) strategies for companies across the US and around the world (including at Blackbaud, as noted by Rachel!). Daryl and Carmen dive into key insights from CECP’s most recent Giving in Numbers report, the largest in-depth research and analysis of corporate societal engagement with data from over 250 of the world's largest companies, including: a substantial increase in corporate investment in culture and arts over the last few years; deeper integration of business and employee programs; and a rise in the number of companies offering employee choice for matching donations and volunteering. Carmen also highlights how the Giving in Numbers report can uncover some very interesting industry-specific insights, such as how subsections of the healthcare industry are on opposite ends of aggregate changes in corporate giving. Rachel, Daryl and Carmen also discuss some global trends in CSR, and how companies around the world can learn from each other to make a greater impact. Listen now!
Blackbaud's Champions for Social Good podcast, hosted by Rachel Hutchisson, VP of Corporate Citizenship & Philanthropy, brings together thought leaders and practitioners in the social good movement to share learnings, educate and inspire change across the sector. Subscribe to the Champions for Social Good Podcast on iTunes, Google Play Music, Stitcher, or your favorite podcast player.
To learn more about Blackbaud, the world’s leading cloud software company powering social good, and about how we are helping companies advance their social impact, visit www.blackbaud.com/corporations.