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.@Betsy_Henning of @AHAWriters explains that what makes #csr hard is also what makes it worthwhile: http://3bl.me/d9c55a @VideoforGood

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Video4Good is the leading CSR and sustainability video studio. Since 2009, the award-winning team from V4G has worked with 3BL Media to produce the CSR Minute, the CSR Report and hundreds of interviews with CSR executives from leading US and international companies. V4G also works with clients to produce videos ranging from commercials and PSAs to documentaries and web series. V4G is a woman-owned business that incorporates sustainability into its business practices by using solar power and energy efficient equipment, reducing waste to nearly zero, and through donations to non-profit organizations.

Betsy Henning, CEO & Founder at AHA! - Video Interview

Dec 19, 2012 9:45 AM EST

“The thing that makes corporate responsibility hard is the exact same thing that makes it worthwhile,” says Betsy Henning of AHA!

In a video interview at COMMIT!Forum 2012, Henning told Video4Good that achieving transparency can be a reward that comes with challenges. While it can be difficult for companies to open themselves to scrutiny and judgment, Henning believes the process creates a path to creating real value that benefits everybody.

SOURCE Video4Good

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