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At CBS EcoMedia Inc., we have a vision: To harness the power of advertising and channel it into tangible social change.
Since the founding of the company in 2002, our team has worked tirelessly to develop and hone an advertising model that would transform this ideal into reality.
It was with great pride that in 2011 and 2012, we launched our EcoAd, WellnessAd, and EducationAd programs. These unique product offerings are based onour patent-pending ad model through which our clients, in collaboration with our wide network of non-profit partners, providefinancial support for critical,yet underfunded, environmental, health, and education projects in communities nationwide.
Through their brand loyalty, viewers are turned into volunteers with the power to help create real, meaningful improvements in their own neighborhoods - a transformation which profoundly alters the conversation between consumer and advertiser, and makes our EcoAd, WellnessAd, and EducationAd programs advertising industry game-changers.
With the companys 2010 acquisition by CBS, we exponentially scaled our reach. EcoMedia is now proud to offer our clients the opportunity to communicate their messages across all CBS platforms - national television, local television, radio, outdoor, and interactive.
Were honored and gratified to have been recognized for our work in social enterprise. In 2009, we received the United States Conference of Mayors Excellence in Public/Private Partnerships Award. In 2012, we were an Edison Award winner for social innovation.
But the greatest reward of all? The ability to make a significant, positive impact in the communities we serve.
Chevrolet Helps To Fund First All Access Sports Field in Los Angeles
In September of 2012, Chevrolet, through the EcoMedia EcoAd program and the Los Angeles Parks Foundation, provided funding to support the completion of the Barry Sanders All-Access Ballfield at Bielenson Park. For the first time ever, the Los Angeles area has an all-access baseball facility. The field is named in honor of the current President of the Board of Commissioners for Recreation and Parks, Barry A. Sanders.
The newly released video vignette on the project can be seen here and on YouTube at http://youtu.be/RJD3XIM_qCU
Read the press release at: http://3blmedia.com/News/CSR/Barry-Sanders-Sports-Field-0
"For me personally, the drive, tenacity, and psychological and emotional strength exhibited by athletes with physical challenges are inspiring. So it’s personally gratifying to be able to help make the all-access sport field at Beilenson Park a reality. But the entire team at EcoMedia is especially proud of this achievement; it’s the first facility of its kind anywhere in the region and, thanks to Chevrolet, the park’s special features (solar power, water conservation technologies, and sustainable landscaping) are bringing additional benefits to this community in the form of cost savings and reduced carbon emissions. All in all, Beilenson Park is a perfect example of the win-win opportunities we strive to make possible through our EcoAd Program,” said Paul Polizzotto, President and Founder, CBS EcoMedia.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.com.
About CBS EcoMedia Inc:
At EcoMedia, we're propelled by the desire to create positive social change; that's been our mission since we founded the company in 2002. In 2008, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media.
Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide. In the process, we’re fundamentally altering the advertisinglandscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change. Please visit www.ecomedia.cbs.com to learn more.