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ABOUT Video4Good
Video4Good is the leading CSR and sustainability video studio. Since 2009, the award-winning team from V4G has worked with 3BL Media to produce the CSR Minute, the CSR Report and hundreds of interviews with CSR executives from leading US and international companies. V4G also works with clients to produce videos ranging from commercials and PSAs to documentaries and web series. V4G is a woman-owned business that incorporates sustainability into its business practices by using solar power and energy efficient equipment, reducing waste to nearly zero, and through donations to non-profit organizations.
Duke Power and Coal
Robert F. Kennedy Jr. sat down with Video4Good at the 2012 COMMIT!Forum in New York. In an extended interview, Kennedy discusses his career in the environmental movement and the impacts of business on the planet. He explores the roots of environmental problems, analyzes the current situation and offers solutions for creating a healthy, prosperous future for society and the natural world.
In this video, Part Five of the interview, he explores the dilemma CEOs face when the interests of corporate shareholders and the needs of the society are not aligned. Kennedy believes that corporate leaders should be empowered to use their talent and find creative solutions to this problem.
VIDEO TRANSCRIPT
Jim Rogers is the head of Duke Power which runs the second biggest coal fleet in America and Jim Rogers hates coal. He wants to get his company entirely off of coal but under the rules, the irrational rules that were written, by the incumbents that regulate energy in this country and they were written by the incumbents to reward the dirtiest, filthiest, most poisonous, most destructive fuels from hell rather than the cheap, clean, green, wholesome and abundant and patriotic fuels from heaven...
Read more on the Video4Good blog
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