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At CBS EcoMedia Inc., we have a vision: To harness the power of advertising and channel it into tangible social change.
Since the founding of the company in 2002, our team has worked tirelessly to develop and hone an advertising model that would transform this ideal into reality.
It was with great pride that in 2011 and 2012, we launched our EcoAd, WellnessAd, and EducationAd programs. These unique product offerings are based onour patent-pending ad model through which our clients, in collaboration with our wide network of non-profit partners, providefinancial support for critical,yet underfunded, environmental, health, and education projects in communities nationwide.
Through their brand loyalty, viewers are turned into volunteers with the power to help create real, meaningful improvements in their own neighborhoods - a transformation which profoundly alters the conversation between consumer and advertiser, and makes our EcoAd, WellnessAd, and EducationAd programs advertising industry game-changers.
With the companys 2010 acquisition by CBS, we exponentially scaled our reach. EcoMedia is now proud to offer our clients the opportunity to communicate their messages across all CBS platforms - national television, local television, radio, outdoor, and interactive.
Were honored and gratified to have been recognized for our work in social enterprise. In 2009, we received the United States Conference of Mayors Excellence in Public/Private Partnerships Award. In 2012, we were an Edison Award winner for social innovation.
But the greatest reward of all? The ability to make a significant, positive impact in the communities we serve.
New Video: Paul Polizzotto, "Advertising Is Like the Sun"
The Social Innovation Summit was held in Silicon Valley, California earlier this month on December 4th and 5th. In the invitation-only forum participants explored “What’s Next?” in the world of Social Innovation. No speaker was more innovative or creative in their thinking than Paul Polizzotto, the Founder and President of EcoMedia who is featured in this video excerpt from his presentation. Polizzotto joined other executive leaders in discussing the strategies and business innovations affecting social transformation across the corporate, investment, government, and non-profit sectors.
In this just released video, Polizzotto explains why he believes that advertising is like the sun and how he has used that vision to transform the advertising transaction between advertiser and consumer with his unique EcoMedia business model.
Participants at the Summit included hundreds of top Fortune 500 corporate executives, venture capitalists, government leaders, emerging market investors, foundation heads and social entrepreneurs there to share their thoughts and plans on today's social challenges, to analyze innovative approaches and build lasting partnerships to help enable them and their organizations to affect positive social change.