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#CSR should enhance an organization, not be a drag on the bottom line (VIDEO): http://3bl.me/7t3z8f @Wisnrg @VideoforGood

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ABOUT Video4Good

Video4Good is the leading CSR and sustainability video studio. Since 2009, the award-winning team from V4G has worked with 3BL Media to produce the CSR Minute, the CSR Report and hundreds of interviews with CSR executives from leading US and international companies. V4G also works with clients to produce videos ranging from commercials and PSAs to documentaries and web series. V4G is a woman-owned business that incorporates sustainability into its business practices by using solar power and energy efficient equipment, reducing waste to nearly zero, and through donations to non-profit organizations.

Wisconsin Energy Corporation's Gale Klappa - Video Interview

Nov 29, 2012 8:00 AM EST

Corporate responsibility programs are a way to enhance organizations, not a drag on the bottom line or a distraction from the core of the business, says Gale Klappa of the Wisconsin Energy Corporation in an interview with Video4Good at the 2012 COMMIT!Forum.  

Klappa explains how and why corporate responsibility should be part of everyday efforts to enhance businesses. Klappa also discusses how the Wisconsin Energy Corporation has made corporate responsibility a bedrock principle by being accountable for results and being involved in the communities it serves.

About Video4Good
Video4Good is a full-service production company that works with businesses to tell their sustainability stories through video news releases, promotional videos and documentaries. Video4Good's producers have a thorough knowledge of CSR and sustainability communications. Through a partnership with 3BL Media, Video4Good productions are distributed to targeted audiences worldwide. Visit: www.video4good.com

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