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At CBS EcoMedia Inc., we have a vision: To harness the power of advertising and channel it into tangible social change.
Since the founding of the company in 2002, our team has worked tirelessly to develop and hone an advertising model that would transform this ideal into reality.
It was with great pride that in 2011 and 2012, we launched our EcoAd, WellnessAd, and EducationAd programs. These unique product offerings are based onour patent-pending ad model through which our clients, in collaboration with our wide network of non-profit partners, providefinancial support for critical,yet underfunded, environmental, health, and education projects in communities nationwide.
Through their brand loyalty, viewers are turned into volunteers with the power to help create real, meaningful improvements in their own neighborhoods - a transformation which profoundly alters the conversation between consumer and advertiser, and makes our EcoAd, WellnessAd, and EducationAd programs advertising industry game-changers.
With the companys 2010 acquisition by CBS, we exponentially scaled our reach. EcoMedia is now proud to offer our clients the opportunity to communicate their messages across all CBS platforms - national television, local television, radio, outdoor, and interactive.
Were honored and gratified to have been recognized for our work in social enterprise. In 2009, we received the United States Conference of Mayors Excellence in Public/Private Partnerships Award. In 2012, we were an Edison Award winner for social innovation.
But the greatest reward of all? The ability to make a significant, positive impact in the communities we serve.
iPads Delivered to Six Philadelphia-Area Children's Hospitals Thanks to EcoMedia Partnership with Cadillac And Starlight Children's Foundation
Philadelphia Tri-State Cadillac Dealers have partnered with CBS EcoMedia Inc. and Starlight Children’s Foundation to provide iPads to six Philadelphia-area hospitals as part of Starlight’s pilot iPad technology program. The six hospitals receiving the iPad gifts are The Children’s Hospital of Philadelphia; Capital Health Medical Center – Hopewell in Pennington, N.J.; AtlantiCare Regional Medical Center Atlantic City Campus of Atlantic City, N.J.; Lehigh Valley Hospital in Allentown, Pa.; Nemours/Alfred I. duPont Hospital for Children in Wilmington, Del.; and St. Joseph Medical Center in Reading, Pa.
The new iPads feature on-demand Starlight digital educational programming and distractive entertainment. In addition, the iPad program provides access to Starbright World, Starlight’s premier online social network for teens with chronic and life-threatening medical conditions, and their siblings. Teens are able to connect with other teens who are at home or in the hospital.
Patients and their families will be able to use the iPads to stay in communication with other relatives, friends and loved ones while receiving treatment. The iPads may also be used by patients to enjoy the conveniences of modern technology, enabling them to keep up with their studies, follow their favorite sports teams and enjoy movies, television shows and online games.
The iPad pilot program was made possible by financial support provided by the Philadelphia Tri-State Cadillac Dealers' WellnessAd advertising through CBS EcoMedia.