I have over twenty years of experience in consumer marketing and market research, across a number of fast-moving consumer goods, financial services and luxury goods categories.
Based in Singapore, I am one of the founders of CarbonOffsetGlobal.com and was most recently a director of BDP, the company behind Eco 4 the World, a multimedia communications program promoting positive environmental behavior across TV, internet and mobile, in partnership with the UN Environment Programme.
Previously, I was the Managing Director of Synthesis Interactive Asia Pacific. Before joining Synthesis, I was a regional director at VISA AP for four years, initially responsible for market research across all product groups and markets. Moving on to become regional marketing director for debit cards, I developed the consumer positioning for Asia Pacific.
Moving to the interactive services team, I was the consumer and branding strategist for that team, focusing on web-based channels of communication and VISA’s cardholder relationship strategy.
Prior to VISA, I was with MBL Hong Kong, where I specialized in brand strategy, tracking and advertising development research. I am originally from the UK, where I worked in marketing for Cussons (Imperial Leather Soap and Toiletries Groups) and Crookes Healthcare (Topical Skincare and New Product Development).
Immediately prior to moving to Hong Kong, I was with ACNielsen, based onsite at SmithKline Beecham, providing decision-making support and marketing consultancy, as well as software training and support, to the sales and marketing team.
Networks:
Singapore, Singapore
What kind of positive change do you want to create in the world over the next 12 months?:
I want to mobilise a global mass-movement of people and organisations willing to take personal responsibility, without accusing others, to counteract global warming.
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