Shari Aaron's Profile

Shari Aaron
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Working on Climb The Green Ladder -an idea exchange. Care to weigh in?<br />
http://jm.ly/qQs7mA

On February 05

Information

Current Organization:

Fresh Marketing

Title:

Founder

Network:

Brooklyn, United States

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General Information

About Shari:	Strategic thinker with excellent analytical skills who uses fresh thinking and a complete understanding of today’s marketing, advertising, customer-relationship process to deliver effective solutions. 18 years experience in market research, strategic branding, philanthropy and business development. Expertise is helping enterprises understand how they are perceived in terms of environmental, social and economic impacts and how to strengthen their marketplace advantage. My work helps to evolve consumers and businesses toward greater sustainability and social responsibility, working closely with experts in sustainability, creative branding, communications and non-profit to ensure a holistic solution. I bridge the gap across traditional silos of communications, marketing and research to provide clients with innovative strategic intelligence which can breakthrough marketing clutter and resonate deeply with core audiences. Corporate Social Responsibility, Strategic Collaboration between Business and Non-profit, Market Research and Business Development. Developed www.greenschooltoolbox.org - an online, collaborative resource that pools, vets and organizes information on the greening of schools and inspires parents to take action. Board Member, Grass Commons Founder, GreenSchoolToolbox.org Past experiences include: Founder, Fresh Marketing Development Director, StartingBloc Partner, Yankelovich Supervisor of Account Planner, Ogilvy & Mather I have had the pleasure to serve and array of Fortune 500 clients (Citibank, Kraft, Coca-Cola, Hasbro, Uncommon Schools, Avon, Liz Claiborne, Disney, Princeton Review) and non-profit organizations (StartingBloc, UNICEF, Red Cross, Take Your (Daughter/Son) To Work Day). I work to help train and support a new talent pool of innovative thinkers who want to marry business success with positive social impact. This training helps companies innovate around current environmental and social problems while still maintaining profit goals.
Networks:	Brooklyn, United States
Current Organisation:	Fresh Marketing
What kind of positive change do you want to create in the world over the next 12 months?:	More conscious consumers, more conscious production and more conscious consumption. I will continue to use my market research and strategic branding skills to help companies determine how to integrate their CSR reports and environmental audit findings