Consumers across the world remain firm in their belief that their shopping choices can make a positive difference for farmers and workers in developing countries, according to a new global survey of 17,000 consumers in 24 countries conducted for Fairtrade International by international research consultancy GlobeScan.

Six out of ten consumers (59%) feel empowered to make a difference through their shopping choices. This conviction remains as strong as or stronger than at the outset of the global economic downturn in 2008 when the survey was first conducted. Learn more...