Activated and Engaged: How to Grow and Retain Your Workforce by Sharing Purpose

Learn how to effectively leverage your company’s ESG and sustainability communications to activate, attract and engage talent with the latest e-book from 3BL Media
Feb 7, 2020 9:45 AM ET

Coming off another year when job growth outpaced national unemployment totals, companies looking to recruit top talent have never been under more pressure to differentiate themselves.

So how can a business stand out in today’s tight labor market?

Today’s employees expect more from their employers than a paycheck—they want to work for organizations that have a purpose beyond profit.

By engaging with internal and external stakeholders on their environmental, social and governance (ESG) agenda, purpose-driven companies can gain a leg up by positioning themselves as employers of choice in the eyes of current and prospective employees.

3BL Media’s latest e-book, “Engaging talent: Sharing purpose to grow and activate your workforce,” arms professionals with best practices for communicating with current and prospective talent. Readers will learn how to:

  • Authentically position their company as an employer of choice.

  • Maximize corporate communications to recruit and retain top talent.

  • Drive engagement with their company’s purpose-driven content and build a diverse catalog of stories.

By choosing to partner with 3BL Media, responsible corporate citizens like Hewlett Packard Enterprise (HPE) and ViacomCBS have cemented their statuses as employers of choice by communicating with a global network. Read more about the steps these two leading brands took with “Engaging talent: Sharing purpose to grow and activate your workforce.”