Four Companies That Exhibit Holiday Spirit All Year

Guest Blog by Alexis Caffrey

Around Thanksgiving and Christmas, major companies’ public relations teams go into overdrive to show the world that they too, can be generous. But the ones who show their benevolence every day of the week, from January 2 to December 1–and especially in dire times—can warm your heart the most.

Here are four examples of companies lending a helping a hand after natural disasters that are worth sharing this holiday season:

1. Tide’s Loads of Hope after Colorado flooding

In September 2013, floods devastated urban areas of Colorado and forced residents to flee their homes. Tide Loads of Hope offers massive mobile laundromat services to help those who have lost the comforts of home by offering laundry services, including washing, drying and folding – all free of charge.

Founded in 2005 to help those in need of laundry services after Hurricane Katrina, the program has washed more than 58,000 loads of laundry since the program launched.

2. Verizon FiOS after Typhoon Haiyan in the Philippines

After the calamitous Typhoon Haiyan that left more than 6,000 dead and over 27,000 injured in the Philippines, Verizon committed $100,000 to the American Red Cross Philippines Typhoon Appeal Fund. Verizon TV customers also received free Filipino channels—TFC/The Filipino Channel and GMA Pinoy TV—so friends and family with loved ones in the afflicted areas could have up-to-the minute coverage of the rescue efforts and other breaking developments.

Verizon and AT&T also waived charges for landline long-distance calls and wireless long-distance calls and texts to friends and family in the Philippines from November 8 through December 7.

3. GM’s financial and vehicular donation after Texas tornadoes

In May 2013, roughly 13 tornadoes touched down in areas of North Texas, leaving six dead. Many of the homes hardest hit were in the Rancho Brazos subdivision in Granbury. According to a report on CNN, Habitat for Humanity built a majority of those homes.

Enter the General Motors Foundation. GM pledged $500,000 to Habitat for Humanity to help rebuild damaged homes in the area. In addition to the financial assistance, Chevrolet also deployed 24 Chevy Express Cargo Vans equipped with tools to the affected areas to help with the rebuilding and cleanup.

4. Procter & Gamble provides drinking water after Hurricane Isaac

After a natural disaster access to clean water can be hard to come by. After Hurricane Isaac hit Louisiana in August 2012, Procter & Gamble responded by giving out Purifier of Water packets. When added to water, the packets turn unsafe water into potable drinking water in under 30 minutes. The company also set up a mobile relief center and gave out personal care kits including everyday essentials from their popular brands, such as Pampers diapers, Pantene hair care, and Old Spice deodorant.

Alexis Caffrey is a freelance writer with a focus on technology, new media, and design. You can reach Alexis on Twitter @alexiscaffrey or alexiscaffrey.com

 

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