Auden Schendler is Executive Director of Sustainability at Aspen Skiing Company where he has led the industry in use of renewable energy, climate policy, certified green buildings, onsite renewables, biodiesel in vehicles, sustainability reporting, ISO 14001 certification and political activism at the Supreme Court and Congressional level.  In his new book Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution,  published in February 2009, Mr. Schendler addresses the reality that, while "green" may often eventually be profitable, it requires tough choices and a close examination of our mistakes and failures.

A LEED (green building) certified professional, Mr. Schendler is interviewed in this podcast by Steve Schueth, president of First Affirmative Financial Network. The two discuss how to make the most of sustainability projects that fail, learning to find your "lever" for the greatest impact, and what keeps Mr. Schendler going in the face of discouragements.

Mr. Schendler has been a research associate in corporate sustainability at the Rocky Mountain Institute and published in Harvard Business Review, the L.A. Times, Salon.com, Orion, and many other journals.  He has testified to Congress about climate change and lectured internationally and featured in Outside, Fast Company, Travel and Leisure, and Businessweek.  Mr. Schendler was named a global warming innovator in TIME magazine's 2006 climate change special issue.

Mr. Schendler will present a keynote session at the 20th Anniversary SRI in the Rockies Conference on October 27th, 2009.