Albertsons Companies Partners With Trace Register to Elevate Seafood Traceability

BOISE, Idaho and SEATTLE, Wash., March 6, 2018 /3BL Media/ – Albertsons Companies, the second-largest food and drug retailer in the United States, has selected Trace Register, a global leader in full supply chain seafood traceability, in a major step towards fulfilling its industry-leading Responsible Seafood Policy and Commitments.

Albertsons Companies, which operates 2,300+ stores across the U.S., has an aggressive goal to ensure 100 percent of its top 20 fresh and private label frozen seafood products meet the company’s stringent Responsible Seafood Policy by 2022. This commitment means that approximately 94 percent of products (by volume) sold in service cases and freezers will be either Green- or Yellow-rated — which are the highest ratings given by the Monterey Bay Aquarium’s Seafood Watch Program — certified to an equivalent environmental standard¹ or sourced from fisheries or farms making measurable and time-bound improvements. The company has similarly robust commitments for sushi and private label canned tuna. 

“Trace Register’s leading-edge monitoring and analytics will help track the movement of our products from the oceans or farm all the way to our U.S. distribution centers so we can verify that our requirements for sustainable, responsible sourcing are met,” said Anthony Snow, Albertsons Companies’ Director of Seafood.

Trace Register’s TR+ Analytics with CMCA (continuous monitoring continuous auditing) will enable Albertsons Companies to meet sustainability specifications in the seafood supply chain on every shipment. Along with FishWise, Albertsons Companies’ seafood sustainability consulting partner, the company will be able to continuously audit progress towards its sustainability commitments and monitor each shipment for compliance. These advanced reporting tools ensure that complete information is provided and verified in near real time. 

“We’re excited our traceability platform will enable Albertsons Companies to achieve their sustainability goals,” said Phil Werdal, CEO, Trace Register. “This proactive approach means they can also achieve improved efficiency, lower costs, and reduced risk.” 

Trace Register uses a revolutionary approach to verify every product source. The solution is built on a powerful platform to handle robust data requirements and leverage global business communication standards. Data from multiple sources about multiple products is in one system of records so information can easily be shared. Analytics are used to verify data as trustworthy and send automatic alerts in near real time to drive corrective actions, improving compliance and product quality. The complete product origin history is provided while proprietary information is kept confidential.

¹ https://www.seafoodwatch.org/seafood-recommendations/eco-certification 

About Albertsons Companies 
Albertsons Companies is one of the largest food and drug retailers in the United States, with both a strong local presence and national scale. We operate stores across 35 states and the District of Columbia under 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs, as well as meal kit company Plated based in New York City. Albertsons Companies is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2017 alone, along with the Albertsons Companies Foundation, the company gave nearly $300 million in food and financial support. These efforts helped millions of people in the areas of hunger relief, education, cancer research and treatment, programs for people with disabilities and veterans outreach.

About Trace Register
Trace Register is the proven full-chain traceability leader in the global seafood industry. Our tailored solutions are for every member of the supply chain, from single-user to enterprise level. They enable users to provide the complete product story while keeping proprietary and designated information confidential. Members of the supply chain including fishermen, farmers, processors, importers and retailers can ensure products meet their requirements while achieving higher margins and more satisfied customers. Founded in 2005, Trace Register serves clients in more than 50 countries. Visit www.traceregister.com to learn more. 

Media Contacts
Teena Massingill
Albertsons Companies
925-226-5820
teena.massingill@albertsons.com 

Gaylee Duncan
For Trace Register
206-384-7079
gduncan@eomarcom.com