Beyond Green PR: Cause-Marketing Experts Reveal Best Practices in Communicating Sustainability and CSR
August 6, 2013 /3BL Media/ - Savvy communicators and marketers know that corporate social responsibility (CSR) programs help increase engagement and communicate your brand story—all while doing good in the community and the larger world.
But in a post-Occupy world often casting a harsh light on corporate practices—from questionable offshore manufacturing practices to zero corporate tax rates to “green-washing”—it’s not easy to get your messages across. In addition, it’s challenging to stay on top of non-financial reporting guidelines for public companies expected to provide sustainability and CSR reporting.
What are the latest tips and proven techniques for leveraging the important CSR and sustainability work your company or client is doing? How can you use social media to amplify your messages—and track whether they are being picked up?
For the answers to these critical questions—and much more—join Bulldog Reporter’s PR University for an in-depth training on the art and science of CSR and sustainability public relations that goes far beyond simple on-off “green PR” campaigns. In just 90 information-packed minutes, you’ll discover dozens of new ways of maximizing the return on your CSR and sustainability efforts. Even better—PR University’s experienced speakers will happily answer any questions you have about this crucial area for the entire 90-minute webinar.
What’s the best way to measure the ROI of CSR? What are the key performance indicators (KPIs) for CSR—and what are the best ways to track them? What are today’s sustainability requirements for public companies? How can you demonstrate the value of CSR, green and sustainability to top executives—and earn major kudos in the process? Join PR University for the answers to these questions—and much more.