Chevron Kicks Off Their “Engineered With Purpose” Campaign With the Launch of the Delo Traveling Technology Lab
SAN RAMON, Calif. /3BL Media/-On the 20th Anniversary of the Delo® Truck, Chevron launches a re-imagined Mobile Education Center – The Delo Traveling Technology Lab
Chevron Products Company, a division of Chevron U.S.A. Inc., maker of technologically advanced engine oils, lubricants and coolants announced at the Great American Trucking Show (GATS) their new customer-focused campaign “Engineered with Purpose,” re-affirming their commitment to moving their customers' business forward through application of the most advanced technology. As part of the announcement at GATS, Chevron unveiled a new take on its mobile education center, the Delo Traveling Technology Lab, with interactive technologies, including virtual (VR) and augmented (AR) reality exhibits.
“Our new campaign is a recognition of our customers’ need for better education and solutions to drive their business forward,” said James Booth, Commercial Sector Manager at Chevron. “The Delo Traveling Technology Lab is the latest step in our commitment to excellence for our customers; the type of commitment that has made Chevron Delo the #1 choice for fleets and on-highway OEM factory fill.”