Disney Unveils Disney Movie Moments Delivering First-run Films to Children's Hospitals Across the U.S.
BURBANK, Calif., March 20, 2014 /3BL Media/ – Today The Walt Disney Studios announced Disney Movie Moments, a new program that brings current Disney theatrical releases into children’s hospitals across America for patients who are unable to visit movie theaters. Launching with over 40 hospitals nationwide, Disney is the first Hollywood studio to create a program of this kind, building upon the company’s long tradition of supporting children’s hospitals by bringing the latest in Disney storytelling directly to these very special fans.
“Children’s hospitals across the country do amazing work, and while it would be impossible to match the level of compassion and impact that doctors, nurses, and child life specialists have on the life of a young patient, we hope to help these incredibly important people by bringing a little extra happiness and comfort to those in their care,” said Alan Bergman, president, The Walt Disney Studios.
“Muppets Most Wanted” will kick off the program as the first film available via Disney’s Screening Room Application. Screening Room, a secure video streaming solution, will be pre-installed on special devices distributed to each hospital. As new Disney films hit theaters throughout the year they will be streamed directly to the hospital and made available for viewing.
Disney Movie Moments expands upon Disney’s enduring heritage of providing happiness, hope and laughter to kids and families when they need it most. Disney donates care packages to over 600 children’s hospitals, hospices, and Child Life Council programs each year as well as hosts screening parties and hospital visits by studio employees in an effort to provide a sense of comfort and normalcy to children during their hospital stay.
The Walt Disney Studios:
For 90 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today, the Studio brings quality movies, music and stage plays to consumers throughout the world. Feature films are released under the following banners: Disney, including Walt Disney Animation Studios and Pixar Animation Studios; Disneynature; Marvel Studios; Lucasfilm; and Touchstone Pictures, the banner under which live-action films from DreamWorks Studios are distributed. The Disney Music Group encompasses the Walt Disney Records and Hollywood Records labels, as well as Disney Music Publishing. The Disney Theatrical Group produces and licenses live events, including Disney on Broadway, Disney On Ice and Disney Live!.
Angela Shaw, The Walt Disney Studios, 818-560-4098, Angela.K.Shaw@disney.com
Marni Tomljanovic, Disney Citizenship, 818-627-4816, Marni.Tomljanovic@disney.com