Early Times Mint Julep Partnered With Yellow Cab

To Offer Over 1,000 Safe Rides During Kentucky Derby® Week
Apr 18, 2013 10:30 AM ET
Press Release

Louisville, Ky., April 18, 2013 /3BL Media/ – Early Times Mint Julep, the Official Drink of the Kentucky Derby, and Yellow Cab are teaming up to offer over 1,000 vouchers for safe rides at select locations in Louisville during Kentucky Derby week in an effort to encourage people to plan ahead to keep drunk drivers off the roads.

In partnership with Yellow Cab, Early Times Mint Julep will be present at nine locations from April 29 to May 1 with a specially-designed Kentucky Derby themed taxi featuring Early Times Mint Julep insignia. Patrons will sign the taxi as their personal pledge to drink responsibly, and each person who pledges will receive a taxi voucher valued at $15 which patrons can redeem toward their safe ride home with Yellow Cab, courtesy of Early Times Mint Julep. In celebration of Kentucky Derby 139, there will be 139 taxi vouchers offered at three locations on each date:

Monday, April 29 – St. Matthews corridor
Tuesday, April 30 – Baxter Avenue corridor
Wednesday, May 1 – Fourth Street Live!

Each voucher is valid for $15 and may be used with Yellow Cab as well as sister companies Checker Cab and Cardinal Cab. All vouchers are for use during Kentucky Derby week only and must be redeemed by midnight on Sunday, May 5, 2013.

“The partnership with Yellow Cab encourages our community to enjoy their Kentucky Derby celebrations and get home safely,” said Rob Frederick, director of corporate responsibility for Brown-Forman, parent company of Early Times Mint Julep. “This exciting week brings friends and family together, and there’s no better way to enrich the Kentucky Derby experience than with a safe ride home.”

About Yellow Cab:
Yellow Cab of Louisville traces its origins to 1893 when it began as the Louisville Carriage Company. Yellow Cab and its sister companies, Checker Cab and Cardinal Cab, are locally owned. Yellow Cab is the oldest and largest taxicab service in the greater Louisville area with approximately 230 taxi cabs. For more information on Yellow Cab, visit www.goloucab.com.

About Early Times Kentucky Whisky:
Early Times Mint Julep, 30% ABV, is the “Official Drink of the Kentucky Derby” made at the Brown-Forman Distillery in Louisville, Kentucky. Early Times Kentucky Whisky is one of the fine spirits produced and marketed by Brown-Forman Corporation, a diversified producer and marketer of fine quality consumer products, including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Woodford Reserve, Canadian Mist, Old Forester, and Korbel California Champagnes.  Early Times reminds you to drink responsibly. For more information on Early Times Kentucky Whisky, visit www.earlytimes.com.

About Churchill Downs®:
Churchill Downs, the world’s most legendary racetrack, has conducted Thoroughbred racing and presented America’s greatest race, the Kentucky Derby, continuously since 1875. Located in Louisville, the flagship racetrack of Churchill Downs Incorporated (NASDAQ: CHDN) also operates Trackside at Churchill Downs, which offers year-round simulcast wagering at the historic track. Churchill Downs will conduct the 139th running of the Kentucky Derby on May 4, 2013 and its 2013 Spring Meet is scheduled for April 27-June 30. The track has hosted the Breeders’ Cup World Championships a record eight times. Information about Churchill Downs can be found on the Internet at www.ChurchillDowns.com.Churchill Downs®, Kentucky Derby® and the Twin Spires design are registered trademarks of Churchill Downs Incorporated.

The best TIMES are enjoyed responsibly.
Early Times Mint Julep, 30% ALC/VOL (60 PROOF) 1.0L
Prepared and Bottled by Early Times Distillery Company, Louisville, KY.
©2013 EARLY TIMES is a registered trademark