EarthX Launches Wild at Home the First Nature Reserve

360° Immersive Videos by Wild Immersion on EarthXR.org Bring the Beauty of Africa, the Amazon, and Asia to Your Device
Sep 11, 2020 10:40 AM ET
Press Release

DALLAS, September 11, 2020 /3BL Media/  – EarthXR, the interactive arm of EarthxFilm, is partnering with Wild Immersion, endorsed by Jane Goodall, for the launch of Wild at Home September 21 to kickoff Climate Week. Wild at Home, the first virtual nature reserve, will include a selection of 360° immersive videos that help viewers explore Africa, the Amazon, and Asia from their smartphone, tablet, or VR headset without ever leaving home.

“We’re delighted to partner with Wild Immersion endorsed by Jane Goodall to present Wild at Home,” said Tiffany Kieran, director of XR Programming + Partnerships for EarthXR. “Wild Immersion has harnessed emerging technologies to inspire wonder through stunning encounters with wildlife in their natural habitats for viewers at home or in the classroom, helping to deepen our connection with both ourselves and nature, and expanding our empathy and passion to protect living creatures.”

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Wild at Home is both entertaining and ideal for virtual learning curriculum, and will debut with two-part experiences of:

  • Africa – bringing the African savannah to the viewer with close up views of flamingos, zebras, and more of Africa’s most iconic species, including a journey with a herd of elephants and time with a tower of grazing giraffes.
  • Asia – taking viewers on an unforgettable journey through the varied landscapes and climates of the Eastern world, including a welcome by a family of Sri Lankan animal friends and a jump to Australia to meet koalas, seals, and other endearing wildlife.
  • Amazon – diving into the heart of the Amazon rainforests to explore the rich diversity of animal species from sloths to jaguars, experience lush landscapes and learn about the threats the inhabitants of the rainforests face.

“While the world is asked to stay home to protect humanity, animals are still in a very endangered state,” said Grégoire Moisson, chief executive officer of Wild Immersion. “Our urgency, next to that of our own safety, is to protect biodiversity, which is both a tremendous gift from our Mother Earth and an important component of our global life cycle. Wild at Home proposes to educate audiences in the safety of their homes on the threats that our animals and their habitats face, so everyone can become part of a global solution to preserve our life on earth.”

Wild at Home experiences will be available beginning Monday, September 21, in time for educators to incorporate the programming into environmental lessons for Climate Week. Experiences can be viewed on any device using the following directions:

  • Go to EarthXR.org/WildatHome to start the experience.
  • Click on the videos to start the show.
  • If using an iOS telephone or tablet, activate the « gyroscope » when prompted. The device will guide the user through the two-step process allowing the movies to be seen in 360°.
  • Move the phone/tablet all around to discover the wild like never before.
  • If on a PC, the video will follow the mouse after the user clicks on the movie.
  • Follow EarthX and EarthxFilm social media and newsletters for additional media elements.

“We initially planned to unveil the North American debut of Wild Immersion’s virtual wildlife reserves at our year-round immersive experiential installation in Dallas along with EarthX’s 50th anniversary celebration of Earth Day, but COVID had different plans for all of us,” added Kieran. “Until we can be together again, we’re thrilled that we could find a way to still offer these fascinating views and impactful messages about the importance of caring for nature through Wild at Home.”

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ABOUT EarthX

EarthX convenes the world’s largest environmental expo, conference and film festival, and is a member of IUCN, International Union for Conservation of Nature. EarthxTV, launching in Fall 2020 is a web-based platform for balanced, inclusive environmental conversations, programs, emerging media & films. Founded in 2011 by environmentalist and businessman Trammell S. Crow, the Texas-based 501(c)(3) nonprofit organization promotes environmental awareness and impact through conscious business, nonpartisan collaboration and community-driven sustainable solutions. Earthx2020 was held virtually in April and drew over 550,000 visitors worldwide. Visit www.EarthX.org or follow us @earthxorg on Instagram, Twitter, and Facebook.

ABOUT EarthxFilm

EarthxFilm was launched in 2017 at the annual EarthX event to showcase films and emerging media that explore environmental science, conservation, and climate change. In its mission to turn awareness into action through art and interactive media, the non-profit partners and develops experiences with top environmental, film, and entertainment organizations across the globe. EarthXR, a subdivision of EarthxFilm, is dedicated to interactive storytelling designed to further engage and inspire environmental awareness through immersive technology. It hosts the world's largest lineup of eco-interactive programming, presenting scores of virtual, augmented and mixed reality experiences annually at EarthX. EarthxFilm hosts year-round programs culminating in a ten-day festival each spring, which was held virtually in 2020. Visit www.EarthXR.org and follow @earthxfilm on Instagram, Twitter and Facebook.