LOS ANGELES, January 19, 2016 /3BL Media/ - FOX Sports Supports, the charitable branch of FOX Sports, proudly announces its 2016 initiatives, including its continued support of our U.S. military, along with two-year partnerships with National Alliance on Mental Illness and Positive Coaching Alliance, extending through the 2017 calendar year. During this time, FOX Sports focuses its charitable resources toward these two organizations in campaigns that span all FOX Sports assets and premier events, beginning with the NFL playoffs this weekend and including coverage of next season’s Super Bowl LI. The two organizations were selected by a vote of FOX Sports employees in December 2015.
Having previously lent support to the U.S. Army’s Gold Star Pins campaign, which honors the survivors of fallen service members, and Folds of Honor, which provides educational support to spouses and children of fallen and wounded soldiers, FOX Sports adds three worthy military partners in 2016. These organizations include The Mission Continues, empowering veterans who are adjusting to life at home and finding purpose through community impact; Your Grateful Nation, dedicated to supporting veterans of the Special Operations Forces as they transition into their next successful career; and Merging Vets + Players, a non-profit committed to joining combat veterans with former athletes to form a common bond over dedication and teamwork.
“Special Forces veterans, like my SEAL brothers, are born leaders and are highly adaptable,” said Robert J. O'Neill, Co-Founder and board member of Your Grateful Nation. “Through FOX Sports Supports, companies will soon learn that they are ideal additions to any workplace.”
National Alliance on Mental Illness (NAMI) is the nation’s largest grassroots mental health organization, providing education to families and those living with mental illness. With nearly 60 million people who are living with mental illness today, NAMI is committed to advocating for these individuals and their families.
“NAMI is thrilled to be a partner with FOX Sports,” NAMI Executive Director Mary Giliberti said. “Its support will broaden public awareness of mental health conditions and make a difference in helping millions of Americans. It will especially help young adults, including athletes, who often do not get help early, even though 75 percent of cases of mental illness appear by age 25.”
Positive Coaching Alliance (PCA) is a national non-profit devoted to developing “Better Athletes, Better People” by creating character-building youth and high school sports experiences. PCA provides actionable tools to coaches, parents, administrators and student-athletes through free online resources at www.PCADevZone.org and through live workshops and online courses delivered in partnership with schools and youth sports organizations nationwide.
“With roughly 40 million youth playing organized sports in the U.S., it is critical that we seize the opportunity to teach life lessons and develop character through youth and high school sports,” said Tina Syer, PCA’s Chief Impact Officer. “The unprecedented awareness that our cause gains from FOX Sports Supports will greatly accelerate PCA’s work toward developing Better Athletes and Better People for our nation.”
FOX Sports also extends its support in to a variety of other initiatives including Surfrider Foundation, a well-respected network of coastal defenders committed to keeping our ocean, waves and beaches protected for all of us to enjoy; and Girls on the Run, a dynamic non-profit dedicated to empowering young girls and instilling confidence through running.
“FOX Sports Supports is honored to team up with these worthwhile causes,” said Chris Hannan, FOX Sports Executive Vice President, Communications and Integration. “Each do such tremendous work to make a difference in people’s lives, and we are humbled to play a small role in helping them achieve their missions.”
FOX Sports Supports has contributed millions of dollars to previous partners through the production of public service announcements, broadcast and cable air time, special event activations, verbal and special messages during FOX Sports programming and in-kind support including monetary and gift donations. It has become the industry leader in raising awareness for worthwhile causes like education, military, health awareness and human services. In the last eight years, FOX Sports Supports has supported 30 charities, from helping children with cancer to assisting military personnel and their families, and through its various media channels and on-site support has successfully helped generate millions of dollars in donations to these worthy causes. In addition, the PSAs have received tens of millions of dollars’ worth of air time across all 21st Century Fox channels, helping to support causes such as the Boys & Girls Clubs of America, Stand Up To Cancer, St. Jude Children’s Research Hospital, City of Hope, STOMP Out Bullying, Feeding America, Johns Hopkins Medicine and many more. For more information, visit FOXSportsSupports.com/what-we-support to learn more about these partnerships.
Learn more about 21st Century Fox's Sports & Well-being initiatives at impact.21CF.com.